Back from Las Vegas…
Back from Las Vegas and suitably toasted. I’m from the South and its hot here but not 115 like Vegas. I think my brain is cooked so I’ll make this wrap-up short and sweet.
For those of you that couldn’t attend, Cosmoprof was great. Its the first time I have been to the show but it was very busy.
There was even a packaging pavilion for the beauty industry and I met some great cosmetic companies and industry giants such as P&G that came to hear me speak.
I had a great turn out for my presentations. Some people even came to hear both: “Does Your Packaging Speak Human?” and “Smart Consumer Vs Dumb Packaging.”
These presentations are not about packaging cosmetics, toiletries or wellness products even though that’s who is the conference audience. Its about packaging innovation, looking outside your industry for packaging that works, solves a consumer problem and
“connects” with the customer. then how to translate it back for your specific industry.
The bottom line is that in both presentations the questions and issues raised by the audience were the same:
- What was my take on the “current” environmental movement as relates to product packaging?
- Where was RFID going, what were the latest innovations and will it become mainstream?
- What are the big differentiators in packaging between the mass and specialty retail markets?
- How does one determine colors that appeals to target demographics?
- What technologies do I see that are new and innovative?
- How can we resolve the consumer dissatisfaction with the plastic clamshell?
- What’s the most important issue when packaging products for the 50+ generation?
Most of the above topics have appeared in my weekly newsletter “Packaging News You Can Use.” A lot of my insights are compiled into two great reports. Find out more at
http://packagingcoach.com/everythingaboutpackaging.htm
