Come hear me speak at PROOF: Market Research & Development for Package Design
If you want to know more about how to package products people will buy? Come hear me speak at this event. If you plan to attend email me for the special code that saves 15%.
PROOF: Market Research & Development for Package Design conference is scheduled for Sept. 25-27, 2006 at The Drake Hotel in Chicago.
The Senior Factor: How To Motivate Them To Buy Your Products
Every seven seconds, someone turns 50. With 76 million U.S. boomers in command of today’s buying decisions, the potential for profit and growth from this group is enormous. With 70% of all purchase decisions made in the store your product only has about
2.6 seconds to compel seniors to pick it up. (Or do they even want to be identified as seniors?)
This is your product’s first moment of truth: your packaging. Is it on target to capture the attention of the fastest growing and most affluent group of consumers – the Baby Boomers?
Do you know the right “hot buttons” on or in your packaging to compel this group to purchase your products?
Gain insights into the senior market and find out what packaging sells product, and the best ways for your packaging to connect with these lucrative underserved consumers.
Conference link for more details http://www.iirusa.com/packaging/1585.xml
