Packaging News You Can Use

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Jul 25 2006

I Just Read Smart Consumer Vs Dumb Packaging…

Posted at 12:00 am under From The Diva's Readers

Ian says:

“I just read one of your articles (Smart Consumer Vs. Dumb Packaging) this morning and have to say after reading release upon release concerning the packaging industry; it was nice to read something entertaining.

I am excited about all of the coverage lately concerning the point of purchase value in packaging. However, with Wal Mart announcing that they will be requiring suppliers to submit their packaging for approval I wonder how much of this value could be lost. I am not familiar with what exactly Wal Mart will require but it seems that this could ultimately lead to some fairly homogenous packaging”