Packaging News You Can Use

I’m happy to announce that Web Packaging will archive my “Packaging News You Can Use” articles. This is an ideal partnership between the Packaging Diva, the number one consumer product packaging expert, and the world’s number one web site for consumer packaging.

If you are looking for the latest in packaging innovations check out http://www.webpackaging.com/ for a wealth of information and material. Its the first website I go to when I need to find out what’s “hot” in packaging.

Debora wrote:

“I looked at the superjewel box website. I have been in the media packaging business for 26+ years. So what? it’s still plastic and it’s not going to make somebody buy a CD. It’s a better more expensive mousetrap. It will still crack, end up in landfill, eventually, and never go away.”

Have other insights about the future of CD packaging. Send them to me and I’ll archive them here.

Interview by Response Magazine which focuses on the direct response industry. We’re running a story on getting products from the television infomercials to retail sales and you seem like the ideal source to go for.

Look for an upcoming article I’ll let you know when to look.

In response to this headline :”Universal Music overhauls CD packaging in bid to boost European market sales” Marketplace, the public radio business show asked my opinion about the repackaging of CD’s to increase lost marketshare do to the downloading of
music.

Unfortunately they didn’t get to use the segment but I was surprised to read that Dave Kusek had this to say about the packaging.

“DAVE KUSEK: Packaging is not the issue. It’s value and convenience is the issue. It’s part of a continued denial that the music industry has a problem.” So .. 

Is the jewel box dead? Has any one checked out the superjewelbox? I went to their site and thought the redesign was great. Not the Sony “green” certification too. Remember my 06 prediction about the growth of “Green” packaging. Look at some of the new innovations my readers have sent.