Packaging News You Can Use

From Michael York (Be sure and check out www.michaelyork.com) Packaging brilliance…with one exception Great work, perception of what you do to bring value, etc. great branding all the way to your website and then…you have an AOL email contact. Joanne get an email address thru your website and lose the AOL. It devalues much of what your packaging builds toward.

Just an innocent bystander impressed by your efforts… which leads me to the Question of the Week…

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FDA “ALERT” plan strives to raise food terrorism awareness Food and Drug Administration (FDA), Washington, DC, establishes ALERT initiative to heighten awareness of potential threats, decrease risk of international contamination, food terrorism. ALERT, which stands for Assure, Look, Employees, Reports, Threat, applies to any point in food supply chain from farm to table, poses five simple questions: “A - How do you Assure that the supplies and ingredients you use are from safe and secure sources? L – How do you Look after the security of the products and ingredients in your facility? E – What do you know about your Employees and the people that come in and out of your facility?

R- Could you provide Reports about the security of the products under your control? T – What do you do and who do you notify if you have a Threat or issue at your facility, including suspicious behavior?” Link to each ALERT word provides additional recommendations.

Follow-up: Link: www.cfsan.fda.gov/~dms/alert.html.

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Should I move my email address off of AOL?

Does it give you the reader a negative impression?

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Why Boomers? They have money that they want to spend and no one markets to them. The Packaging Diva knows what works and what doesn’t.
 
Find out how to reach the largest underserved demographic Boomers at HBA Health & Beauty America 
Session M16 BOOMERS: A BOOMING BUSINESS
Moderator: Alisa Marie Beyer, President, The Benchmarking Co., afb@benchmarkingco.com 
Panel:
JoAnn Hines, Packaging Diva, packagingdiva@aol.com , “WHY BOOMERS?” 

Susan Taggart, CEO, Ad Infinitum and Women’s Marketing Group, sue@adinfinitumny.com , “TALKING THE BOOMER WOMAN TALK” 

Steve French, Managing Partner, NMI, info@nmisolutions.com ,
“MARKETING STRATEGIES FOR TODAY’S BABY BOOMER PERSONAL CARE CONSUMER” 

Date: Wednesday, September 13, 2006
Time: 1:00 PM – 2:30 PM
The Jacob K. Javits Convention Center, New York City
For more information: http://www.hbaexpo.com/

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