In Response to My Article 11.10.06
“Packaging: A Cause for Profit”
Retailers Think Pink for Breast Cancer Campaigns
In-Store Marketing Institute (Subscription) - Skokie,IL,USA
… promotion with Polaroid, which provides a pink digital camera in special packaging. … and a breast self-exam kit — as well as Newton John’s latest CD — first …
“Does Your Packaging, Umm Smell?”
Big Marketers Smell Money in Scent Technology
Mars, Pepsi, Others Add Aromas to Their Package Goods
The New Smell Of Marketing: Innovative Advertising Method Fills The Air—Marketers Making Sense Of Scented Promotions In Latest Trend
Smell is the most powerful sense tied to memory—which is exactly what marketers are banking on by embracing a not-so-new but rising trend in the marketing of food products…
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