FlexPackCon 2006 was a huge success
FlexPackCon 2006 December 14 – 16, 2006 Orlando, Florida was a huge success http://www.4spe.org/conf/flexpack06/
Moi gave the opening keynote “Are You Talking to me” on 12/16 (my birthday) to rave reviews. But don’t take my word for it….
What attendees had to say about the Packaging Diva’s presentation:
“Thanks a lot for sending me such a good presentation. I really liked it and thought it is very interesting and useful to me.”
Valeria Garino
Packaging engineer R&D Int´l Division
The Clorox International Company
“The packaging diva knows what the over 50 generation wants in product packaging. Her insightful presentation engaged the audience and made our conference attendees re-evaluate their current practices. She offered great facts and packaging examples that demonstrated the purchasing power of a misunderstood and underserved market. I would definitely recommend her presentation to others and invite her back for future events.”
Lesley Kyle
Senior Event Manager
Society of Plastics Engineers
So if you are marketing to seniors better read this.
Seniors are a prime and growing target audience. Does your product speak to them? Does your product’s packaging compel them to buy it? If not, you are missing a very important market segment. According to Rick Adler, founder of The Senior Network, “Simply based on population growth trends, if a product is marketed to the 50-plus audience and maintains its market share, it should increase in sales by 35 to 50 percent in the next 20 years. Conversely, a brand targeted at the zero to 50 age groups will be flat in sales.” Want new business opportunities? This is the place to be.
To read the rest of this special 15 page report click here: http://www.packaginguniversity.com/pkgustorefront.htm
