In Response to My Article 02.23.07
Packaging Diva’s Consumer Trends That Can Make Or Break Your Business TeleSeminar
“10 Packaging Trends That Will Make Consumers Buy in 07″ January 07
6. The Trend-Make It Mine.
Kleenex Uncorks Its Creative Juices — Tissue Giant Announces Plans to Add Customized Photos to Iconic Oval Packs
In a world where consumers can customize their Nike shoes, M&Ms candies and even their Heinz ketchup labels, the Kleenex box is jumping into the fray. Parent company Kimberly-Clark this week unveiled plans to sell the customized boxes. Each oval-shaped, cardboard pack can now be adorned with photos of just about anyone or anything folks want.
5. The Trend-Greenwash Me.
How Many Trees Went into Your Beauty Products?
While many of us greenies are focused on the environmental impact of roses, chocolate and even adult products on Valentine’s Day, Dogwood raised questions about the amount of packaging used for health and beauty products. …
Asda strives to cut packaging by a quarter
PrintWeek - UK
“We believe this return to traditional values could have a huge impact on the amount of packaging thrown away every day,” said Asda’s anti-packaging expert …
Tesco top exec pushes back on green movement. . .
In a recent commentary, Tesco’s Terry Leahy says, “We can’t get rid of all packaging…you can’t force the pace of change even for sound environmental reasons.” Leahy explains the variety of functions packaging perfoms including product protection, freshness and labeling. “So not all packaging is excess or optional. . .”
Source: Independent.co.uk
