Packaging News You Can Use

Where’s the Fruit?
Market Wire (press release) - USA
“Children are particularly affected and these food companies are making parents’ jobs even harder by using misleading packaging to lead them to think that …
http://www.marketwire.com/mw/release_html_b1?release_id=207625
 
Drinks Business Review OnlineScrew top wines were under the spotlight once again this week after tests conducted by the International Wine Challenge found that one in 50 bottles were affected by a chemical process known as sulphidisation, which creates an unpleasant sulphur smell, likened to that of rotten eggs or burning rubber. The tea industry was also hit with some bad news this week as researchers warned that the protective effect that tea has on the cardiovascular system is totally wiped out by adding milk.

Splenda Stirs Up Packaging Dispute
New York Law Journal - New York,NY,USA
Legally, the suit is an interesting one because it promises to test the limits of generic manufacturers in packaging products so that consumers will know …

http://www.law.com/jsp/article.jsp?id=1169806053079

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“10 Packaging Trends That Will Make Consumers Buy In 07″
Peppers in plastic, passion fruit in a sweat - how much of this …
Independent - London,England,UK
It was just a medium-sized shopping-bag’s worth of groceries - yet like a conjurer’s hat, it created a huge mound of packaging. …
 
Bubble Wrap is 100% oxo-biodegradable.
ThomasNet Industrial News Room (press release) - New York,NY,USA
DePoly is a Toronto-based company formed in 2006 to bring environmentally friendly industrial packaging products and solutions to the market. …
 
“It’s The Packaging That’s Making You Fat
Do TV Ads Cause Childhood Obesity? Marketers, Lawmakers to Discuss
February Forum Spearheaded by Kansas Senator and FCC Chairman
WASHINGTON (AdAge.com) — The controversy over whether TV ads cause obesity children is mounting again as Kansas Sen. Sam Brownback and Federal Communications Commission Chairman Kevin J. Martin unveil plans for a Valentine’s Day forum to look at voluntary steps that might lessen the risk.

“Launching A Brand At The Super Bowl With “Dreadful” Packaging”

P&G, Unilever Sit Out the Super Bowl
Package-Goods Giants Avoid Clutter of Big Day, Learn to Build Own Buzz
CINCINNATI (AdAge.com) — Every January the country’s major marketers ponder the same question: Is a Super Bowl ad worth the money? This year two of the biggest, savviest advertisers out there, Procter & Gamble and Unilever, decided the answer is no.

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You have 2.6 seconds to persuade a consumer to pick your product up off the shelf. Thanks to the proliferation of products available at retail, you have to get their attention - and fast.

If you want to make money, it’s imperative that you fulfill the consumer’s wants and needs. But, you have to get their attention first! 
 
Understanding and cultivating the consumer is an ongoing task. Consumer preferences can change on a whim. When it comes to product packaging, it’s important to understand the mindset behind consumers’ decisions. Each year new trends move into the foreground. Yet, while some are here to stay others move on as quickly as the came into being. Some trends have great power and become mainstream across industries, ethnicities and generations… but which ones? 
 
I know what the consumer wants. I’ve done the work for you. I have studied the market and I know what’s hot and what’s not. This valuable information is not available from anyone else.
 
Listen to my insightful teleseminar on packaging trends that have the power to increase your sales by
making the consumer choose your product. 
In this 45 minute fact-filled teleseminar you will:
• Learn how understanding packaging trends can improve your bottom line.
• Find out why your product packaging needs to be trend savvy.
• Discover how your product packaging can incorporate packaging trends to improve sales.
 
If you miss this program, you may be missing your customer too.
Don’t stand by while your competition gains the inside track to securing the consumer dollar.
 
Get the Packaging Diva on your team. Visit http://www.packaginguniversity.com/ to find out about the latest packaging innovations and order “Consumer Trends That Can Make Or Break Your Business” or call Danielle for more details at 1-814-288-5451.

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