In Response to My Article 03.09.07
“Has Your Packaging Going To The Dogs?” March 06
Is Man’s Best Friend Really a Hedgehog?
KVOA.com - Tucson,AZ,USA
… for the exotic pets many of the stores sold, I began formulating, manufacturing, and packaging products for the exotic-pet trade,” Korecky says. …
http://kvoa.com/Global/story.asp?S=6127424&nav=HMO6HMaa
“10 Packaging Trends That Will Make Consumers Buy in 07″ January
07 - Negative Trend Don’t Fix What Isn’t Broken.
The Perils And Payoff Of Changing A Brand
NEW YORK, N.Y. (CBS) — It has to be the most overused phrase in marketing: “New and improved!”
But in business new isn’t just a selling point, but it’s a mantra. Companies walk a tightrope to balance the need to be the newest, the freshest; the best while staying stay true to the product that put them on the map.
What Wal-Mart Wants - Wal-Mart Gets 06
Wal-Mart Back Under Fire—Policy Group Slaps Retailer with Allegations of “Organic Fraud”
Working in Wal-Mart’s PR department lately seems akin to crossing a minefield—every step is treacherous, and more trouble lingers around every bend. With worker’s unions, consumer advocates, civil rights groups and even politicians still breathing down the neck of the retailer, a policy research group is now…
