Packaging News You Can Use

“Packaging Greenwash” Available in the Best Of The Diva Part #7
email me for details at packagingdiva@aol.com
 
Brandweek Publishes Design Force President’s Editorial “Packaging …
openPR (press release) – Hamburg,Germany
“Packaging That Works For The Planet” is an important article that discusses the powerful impact packaging has on the Earth’s ecosystem. …
“Is Your Packaging A Candidate For The Oyster Award?”
Consumer Watch: Maddening Product Packaging
KFOXtv.com – El Paso,TX,USA
Consumer Reports asked people about tough-to-open packages and got a mountain
 
Is What’s On The Outside Of Your Packaging What Is Inside? Available in the Best Of The Diva Part #7email me for details at packagingdiva@aol.com
When a Brand Listens … It’s a Good Thing!
Supermarkets are jammed with over thirty thousand products – and these days tens of thousands are shouting out at us with their health claims. What can we believe in our search for the fountain of wellness and youth?

The Center for Science in the Public Interest (CSPI) thought that the statement on Quaker’s packages that this whole grain “actively finds” and removes cholesterol from your arteries is going a bit too far. So after a discussion (albeit with the threat of a CSPI lawsuit filing) Quaker Oats has agreed to drop this and other exaggerated claims on their labels and advertising.

Quaker’s new packaging and advertising will read, “as part of a healthy diet, the soluble fiber in oatmeal helps remove cholesterol” and “3 grams of soluble fiber daily from oatmeal may help reduce heart disease risk as part of a heart-healthy diet.” In addition, they will remove a graph that CSPI felt exaggerated the cholesterol-lowering potential of oatmeal. Although the changes are slight, CSPI says that they will no longer be misleading to consumers.
 
“100 Calorie Snacks Smart or Stupid”
Snack smart: Look for nutrients, not just clever packaging
The Casper Star Tribune – Casper,WY,USA
Packaging items in smaller containers can help control mindless overeating. Studies show the larger the container, the more people eat. …