The Diva’s Picks 10.19.07

CopyCat Packaging
After a Good Fight, David Forced to Settle with Goliath
Inc.com - New York,NY,USA
TerraCycle, a small fertilizer company that was sued by Scotts Miracle Gro, will change its packaging and advertising claims. 
 
New Wine in … Uh, Juice Boxes
TIME - USA
So when he merely suggested in 2005 that wine companies find more environmentally friendly packaging, innovations happened fast. The latest is Yellow Jersey …

PRIVATE LABEL:
Stores Try To Create Brand For Private Label Food []
RTT News - Williamsville,NY,USA
Consumers, while previously wanting the packaging to underscore the value of the product, have begun to realize that cheaper doesn’t always mean poorer 

Increasing shelf appeal of own brands
Talking Retail - Swanley,Kent,UK
The latest packaging formats produce an impressive appearance and can even appeal to eco-concerns. With so many brands available to the consumer, …
 
This woman wants packaging costs labelled on the outside.
Woman proposes label change
BurlingtonFreePress.com - Burlington,VT,USA
Why would anyone want more of their food dollar to go for packaging? The above scenario is hypothetical — product labels don’t reveal packaging costs. …
 
Celestial Seasonings Brings a New Sense of Adventure to the Tea …
CNNMoney.com - USA
Beginning this month, Celestial Seasonings is introducing new packaging, a bold new logo and an exciting new approach to how it delivers tea. …

2007 Bottledwaterworld Design Awards - Winners Announced   
http://www.packagingessentials.com/news.asp?id=2007-09-19-00.04.17.000000

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