Jul 21 2009
Does Simple Packaging Sell?
We all suffer from information overload with too much info to sift thorough and digest.
The average consumer sees of 3,000 advertising messages a day. With all this info out there how can we simplify our purchasing decisions?
When you are at the store do you find yourself pondering product choices? Typically we shop by rote but economic times have forced us to carefully consider our choices. In considering new product selections we have to rely on what the packaging tells us about the product inside.
How much time will you dedicate to this pursuit? Not much, the average decision to pick up a product is made in less than 3 seconds. With all the products hoping to catch our eye I wonder if simplicity sells products better?
I’ve seen a lot of great new packages very compelling in telling their story in a minimalist approach. I’m not saying to go quite as basic as these packaging designs. Which are really very basic. I’m not sure this would induce anyone to purchase unless they were looking for bargain brands but it does really illustrate the product.
Via kitsuneoir.com
What about the written word on the product packaging that tells they story simply and with a compelling message about what is inside? I love this packaging with no confusion about how to solve the problem.
Via helpremedies.com
In this example there is a play on words from a very well known brand. Its tongue and check and very clever and builds brand loyalty just by its uniqueness.
Via brooklynfare.com
Or theses award winning examples very clear, succinct and to the point.
Jamie Oliver range by Pearlfisher, Gold: Won Gold at the Cannes International Festival
These examples could have been done by the same person as they look remarkably similar. I love the little herb sayings that tell me about and what to do with them too!
Designed by Acorn Brand Design, Australia, via thedieline.com
There is no confusion about these packaging examples shown about what the product is or what is inside. Does simplifying your life count? Help you to make an informed purchasing decision while still extolling the products virtues? I think yes, simple packaging sells products.
4 responses so far
Posts
I love it. In a world characterized by information overload, simplicity is refreshing and gets my attention.
Interesting, I wrote something on sustainable packaging that included a bit about plain packaged goods…. http://tunicca.wordpress.com/2009/07/07/sustainable-packaging-whos-thinking-about-it/
Gary
Unusual and attractive packaging designs. But no matter how simple the design, there are always going to be other considerations for a consumer to make when purchasing a product. The price obviously being key.
But increasingly it may also be about the sustainability credentials of the product’s packaging – in terms of recyclability, or how it protects the product inside.
For example, what about purchasing wine in a can rather than a bottle? Drinking wine from a can means that, as long as you recycle it afterwards, it can be used to make a new can of wine – in just 60 days. This saves the energy (up to 95%) and resources compared to making the can from scratch. See more here http://tinyurl.com/mw6ute
A lot to think about in those 3 seconds before purchasing…..
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