Comments on: Does Simple Packaging Sell? http://packaginguniversity.com/blog/2009/07/21/does-simple-packaging-sell/ The Packaging Diva's Blog Thu, 05 Jan 2012 21:33:01 -0800 hourly 1 http://wordpress.org/?v=3.1.4 By: Innovative Packaging Shaping Our Lives W/O 6/28 | Packaging News You Can Use http://packaginguniversity.com/blog/2009/07/21/does-simple-packaging-sell/comment-page-1/#comment-5933 Innovative Packaging Shaping Our Lives W/O 6/28 | Packaging News You Can Use Tue, 06 Jul 2010 13:19:19 +0000 http://packaginguniversity.com/blog/?p=829#comment-5933 [...] via Springwise.com Makes you think doesn’t it? The question is Does Simple Packaging Sell? [...] [...] via Springwise.com Makes you think doesn’t it? The question is Does Simple Packaging Sell? [...]

]]> By: Sarah Mitchell http://packaginguniversity.com/blog/2009/07/21/does-simple-packaging-sell/comment-page-1/#comment-5744 Sarah Mitchell Mon, 27 Jul 2009 08:57:06 +0000 http://packaginguniversity.com/blog/?p=829#comment-5744 Unusual and attractive packaging designs. But no matter how simple the design, there are always going to be other considerations for a consumer to make when purchasing a product. The price obviously being key. But increasingly it may also be about the sustainability credentials of the product's packaging - in terms of recyclability, or how it protects the product inside. For example, what about purchasing wine in a can rather than a bottle? Drinking wine from a can means that, as long as you recycle it afterwards, it can be used to make a new can of wine - in just 60 days. This saves the energy (up to 95%) and resources compared to making the can from scratch. See more here http://tinyurl.com/mw6ute A lot to think about in those 3 seconds before purchasing..... Unusual and attractive packaging designs. But no matter how simple the design, there are always going to be other considerations for a consumer to make when purchasing a product. The price obviously being key.

But increasingly it may also be about the sustainability credentials of the product’s packaging – in terms of recyclability, or how it protects the product inside.

For example, what about purchasing wine in a can rather than a bottle? Drinking wine from a can means that, as long as you recycle it afterwards, it can be used to make a new can of wine – in just 60 days. This saves the energy (up to 95%) and resources compared to making the can from scratch. See more here http://tinyurl.com/mw6ute

A lot to think about in those 3 seconds before purchasing…..

]]> By: Gary George http://packaginguniversity.com/blog/2009/07/21/does-simple-packaging-sell/comment-page-1/#comment-5742 Gary George Wed, 22 Jul 2009 13:21:26 +0000 http://packaginguniversity.com/blog/?p=829#comment-5742 Interesting, I wrote something on sustainable packaging that included a bit about plain packaged goods.... http://tunicca.wordpress.com/2009/07/07/sustainable-packaging-whos-thinking-about-it/ Gary Interesting, I wrote something on sustainable packaging that included a bit about plain packaged goods…. http://tunicca.wordpress.com/2009/07/07/sustainable-packaging-whos-thinking-about-it/

Gary

]]> By: Brad Shorr http://packaginguniversity.com/blog/2009/07/21/does-simple-packaging-sell/comment-page-1/#comment-5741 Brad Shorr Wed, 22 Jul 2009 12:29:49 +0000 http://packaginguniversity.com/blog/?p=829#comment-5741 I love it. In a world characterized by information overload, simplicity is refreshing and gets my attention. I love it. In a world characterized by information overload, simplicity is refreshing and gets my attention.

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