Packaging News You Can Use

Five “environmental + tasty” meal solutions microwavable and packaged entirely sustainable packaging.

Here is a packaging niche bet you never thought about: special packaging for duty free products.

Look @ shape of this Coke bottle. Green tea + red Coca-Cola very confusing for USA consumer. This is not yet marketed here

Double-gusseted stand-up pouches, the “Bag Without a Box,” from ITW Fastex and CLP Packaging Solutions, are designed to eliminate the cardboard carton from bag-in-box packaging. Saves a tremendous amount of packaging by eliminating the box.

Samsung Reclaim Box (Photo: Sprint)

The outer packaging and the phone tray inside the box are made from 70 percent recycled materials. The images and text on the box as well as the phone warranty information are printed with soy-based ink.

Is this eco friendly packaging?

Love the colors, the names and the story of of the products for Crumbs Foods. Does color sell packaging? You bet!

Purex® Complete 3-in-1™ Laundry Sheets tells a sustainable packaging story.

Created by Ambalaj Design Studio.

The Sennheiser earphones here are packaged using 100% recycled cardboard box.

I’ll never forget the first time I gave a speech at the Marketing To Women Conference speaking about intimate products packaging, boy was I nervous to show the pictures. I wasn’t sure how the crowd would react to intimate producta and their packages. But it turned out fine in fact there were several similar presentations including a flying sanitary napkin (Alway’s).

Now days it’s very common to see the most intimate of products broadcast on TV in an effort to expand the brand and obviously the packaging is critical. What got me thinking about the topic is the now proliferation of new condoms with innovative packaging. It’s no longer a taboo topic or hidden behind closed doors. Thinking about this made me pose the question who are condoms marketed for anyway? After reading this article you decide.

The Tongue-N-Cheek Condoms:

These rely on humor or at very best a theme around which the condoms are marketed. Some may even be offensive to certain groups but they all have a niche.

This packaging example might offend some people but it just goes to show the power of the packaging. Pro or con.

Obama condom carries the slogan “Use With Good Judgment.”

The McCain version says “OLD BUT Not Expired.”

Condoms That Encourage Safe Sex Use

Via thedieline.com

These are obviously meant to educate through the use of humor.

For The Male Buyer:

Its not your dad’s condom anymore. Zac Mazzota’s mission is to make condoms cool.

Paul Wellman

Zac Mazzotta and his dog, Boozmen Blu

For The Woman Buyer:

Focusing on the love angle.

Or the sophisticated woman.

In fact condom packaging might be so popular that some companies might try to mimic the package. There are a lot of people that think this gum looks like a condom package too.

Cobalt chewing gum looks like condoms?

In any case you see the vast array of ways to package a single product in widely different formats. In each case the package is very closely attuned to its target market with graphics and message. The important message is that these condom manufacturers understand their audience it’s an important packaging lesson to be learned from condoms.

Tags: packaging

Celebrity cereal packaging sells product unless you are Michael Phelps (LOL) This cereal sold out immediately.

Sure the economy hurts, but less effective detergent with bargain basement packaging isn’t a solution.

There’s pink packaging then there is the pink Betty Bottle. WOW! that’s pink!!

I’ve always said U can packaging anything. I love these packaging 4 birds nests.

If you are marketing to a niche how can you utilize your product packaging to reach them? Heres what Kelloggs did.

Since I started my Twitter list of packaging people to follow @
http://packaginguniversity.com/blog/?p=841
some new people have surfaced. Some of these are just getting started so please encourage them.

You may share this list with colleagues but please cite me as the source with the appropriate link please. Please let me know of anyone that may have been overlooked via Direct Mail to packagingdiva.

BcmEUK << http://twitter.com/BcmEUK
Beverage Can Makers Europe, trade body for can manufacturers. News, info and comment on sustainability of drinks packaging. >>

BottledH2OBabe << http://twitter.com/BottledH2OBabe
A lover of bottled water, a convenient, refreshing beverage that shouldn’t be restricted by governments or false claims. >>

cBoxBid<< http://twitter.com/cBoxBid
>>

Chadmcmillan << http://twitter.com/chadmcmillan
Creative Director, Brand-Scaper, Visual Architect for Business Black Box and the hottest marketing firm ever, and easily distract… >>

Cre8ivedesigner << http://twitter.com/Cre8ivedesigner
Ideas scribbler (imagineer), creative director, entrepreneur, typographer, a foodie, chef, and family guy. >>

Custompack << http://twitter.com/Custompack
Independent manufacturer of short run Custom

Daphneallen << http://twitter.com/daphneallen
Editor/Writer covering pharmaceutical and medical device packaging and labeling. >>

DragonRougeUK << http://twitter.com/DragonRougeUK
We are a global agency with a positive view on the world and in-depth knowledge and proven expertise in brand strategy, design and innovation >>

emb_sustentavel << http://twitter.com/emb_sustentavel
Informações sobre embalagem sustentável >>

Exopack << http://twitter.com/Exopack
Exopack is a leading manufacturer of paper and plastic flexible packaging solutions and coated film products. >>

Foleyflex << http://twitter.com/Foleyflex
2nd generation packaging maven and on-line travel agent at www.IWantThisVacation.com >>

Genpak << http://twitter.com/Genpak
Genpak manufactures single use packaging products for the foodservice, processor and retail industries. >>

iom3<< http://twitter.com/iom3
The Institute of Materials, Minerals and Mining – the global network for professionals in the materials cycle

Lauterbachgroup << http://twitter.com/Lauterbachgroup
Solution Driven Printing, Packaging & Converting >>

Lowlowcostlabel << http://twitter.com/Lowlowcostlabel
LLCL is your best source for the lowest cost, highest quality roll labels. >>

PackagingCPR << http://twitter.com/PackagingCPR
>>

Packagingspecs << http://twitter.com/Packagingspecs
Not Available >>

Pakbec << http://twitter.com/pakbec
Packaging innovation and biomaterials >>

Peekpackaging << http://twitter.com/Peekpackaging
Peek Packaging is an affordable custom packaging company focused on customer service. >>

PhilStafford << http://twitter.com/PhilStafford
Consumer Packaging Guru and Irish Pub Owner >>

Piraelearning << http://twitter.com/Piraelearning
Pira International’s Online Events >>

Qcindustries << http://twitter.com/Qcindustries
he industry leader in low profile conveyors. >>

TodayinPKGing << http://twitter.com/TodayinPKGing
Your World Packaged >>

Tritonpackaging << http://twitter.com/Tritonpackaging
Packaging And Coding Experts. High Quality Products For Most End-of-Production Line Applications >>

Unipak << http://twitter.com/Unipak
Short run, high quality packaging…folding cartons and setup boxes >>

Willdesignforyou << http://twitter.com/willdesign4you
We are thinkers, doers, listeners and designers. We are experienced, enthusiastic and talented. We love design, art, fashion, architecture, coffee, puppies and >>

Wrapsustainably << http://twitter.com/wrapsustainably
wrapping machinery exec into sustainable packaging and learning more about how to be both green and sustainable >>