Packaging News You Can Use

I’ll never forget the first time I gave a speech at the Marketing To Women Conference speaking about intimate products packaging, boy was I nervous to show the pictures. I wasn’t sure how the crowd would react to intimate producta and their packages. But it turned out fine in fact there were several similar presentations including a flying sanitary napkin (Alway’s).

Now days it’s very common to see the most intimate of products broadcast on TV in an effort to expand the brand and obviously the packaging is critical. What got me thinking about the topic is the now proliferation of new condoms with innovative packaging. It’s no longer a taboo topic or hidden behind closed doors. Thinking about this made me pose the question who are condoms marketed for anyway? After reading this article you decide.

The Tongue-N-Cheek Condoms:

These rely on humor or at very best a theme around which the condoms are marketed. Some may even be offensive to certain groups but they all have a niche.

This packaging example might offend some people but it just goes to show the power of the packaging. Pro or con.

Obama condom carries the slogan “Use With Good Judgment.”

The McCain version says “OLD BUT Not Expired.”

Condoms That Encourage Safe Sex Use

Via thedieline.com

These are obviously meant to educate through the use of humor.

For The Male Buyer:

Its not your dad’s condom anymore. Zac Mazzota’s mission is to make condoms cool.

Paul Wellman

Zac Mazzotta and his dog, Boozmen Blu

For The Woman Buyer:

Focusing on the love angle.

Or the sophisticated woman.

In fact condom packaging might be so popular that some companies might try to mimic the package. There are a lot of people that think this gum looks like a condom package too.

Cobalt chewing gum looks like condoms?

In any case you see the vast array of ways to package a single product in widely different formats. In each case the package is very closely attuned to its target market with graphics and message. The important message is that these condom manufacturers understand their audience it’s an important packaging lesson to be learned from condoms.

Tags: packaging