Comments on: Don’t Think Like A Package Designer. Think Like A Woman. http://packaginguniversity.com/blog/2009/11/16/dont-think-like-a-package-designer-think-like-a-woman/ The Packaging Diva's Blog Thu, 05 Jan 2012 21:33:01 -0800 hourly 1 http://wordpress.org/?v=3.1.4 By: S Lloyd http://packaginguniversity.com/blog/2009/11/16/dont-think-like-a-package-designer-think-like-a-woman/comment-page-1/#comment-6236 S Lloyd Thu, 02 Dec 2010 04:51:07 +0000 http://packaginguniversity.com/blog/?p=1130#comment-6236 Great reading. Highly informative Great reading. Highly informative

]]> By: CPeteyDesign http://packaginguniversity.com/blog/2009/11/16/dont-think-like-a-package-designer-think-like-a-woman/comment-page-1/#comment-5790 CPeteyDesign Fri, 27 Nov 2009 20:02:29 +0000 http://packaginguniversity.com/blog/?p=1130#comment-5790 Better yet ... hire a woman package designer! Better yet … hire a woman package designer!

]]> By: Packaging USA http://packaginguniversity.com/blog/2009/11/16/dont-think-like-a-package-designer-think-like-a-woman/comment-page-1/#comment-5788 Packaging USA Wed, 25 Nov 2009 13:16:05 +0000 http://packaginguniversity.com/blog/?p=1130#comment-5788 It is much easier to design a package when the person who is making the decision knows what they want and the rest of the folks know what can be done. All too often the table is loaded with head-nodders and it is up to production to figure out how they can do it. I was at a customers where they were storing $300,000 worth of packaging that marketing decided after they did not like. I had not a nickel invested but I suggested the P.A. call up the head of marketing and ask for his address because the packaging was getting dumped on his front lawn. Apparently it worked and marketing approved the packaging for use. I got a big box of their wares for my sarcasm and many thanks and more business. Brands are too important to be left solely to marketing! Regards, It is much easier to design a package when the person who is making the decision knows what they want and the rest of the folks know what can be done. All too often the table is loaded with head-nodders and it is up to production to figure out how they can do it. I was at a customers where they were storing $300,000 worth of packaging that marketing decided after they did not like. I had not a nickel invested but I suggested the P.A. call up the head of marketing and ask for his address because the packaging was getting dumped on his front lawn. Apparently it worked and marketing approved the packaging for use. I got a big box of their wares for my sarcasm and many thanks and more business. Brands are too important to be left solely to marketing!

Regards,

]]> By: Hope http://packaginguniversity.com/blog/2009/11/16/dont-think-like-a-package-designer-think-like-a-woman/comment-page-1/#comment-5784 Hope Thu, 19 Nov 2009 17:04:39 +0000 http://packaginguniversity.com/blog/?p=1130#comment-5784 I am reading a book that speaks to this topic directly and is very interesting from a consumer perspective as well: Why She Buys by Bridget Brennan Take a look at it. I am reading a book that speaks to this topic directly and is very interesting from a consumer perspective as well:
Why She Buys by Bridget Brennan

Take a look at it.

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