Nov 30 2009
Packaging Picks for November
With all the new beverages out there and all the interested in whether water should be bottled or not and what do you do with it when it is, I decided to focus on water bottle packaging innovation and design this month.
Whether you like your water bottled or not you have to admit there is some great creative design at work here.
Shape:
Let’s first focus on shape. How awesome are these packaging designs?
I would buy them just for the shapes of the bottles themselves.
Does Shape Sell?
If it makes your brand stand out from the competitors in a sea of same ness YOU BET!
Designed by Ora-Ito | Country: France (via lovelypackage.com)
Designed by Pedrita | Country: Portugal (via lovelypackage.com)
Green or Eco ?
Is the PlantBottle truly green or just another marketing gimmick?
A plastic bottle made from plants – up to 30 per cent organic material to start. Coke is trying to do its part to reduce plastic consumption for its bottles. It remains to be seen whether this will become integrated though out all its operations.
Functionality:
Can you build a better mousetrap? Wal-Mart thinks you can. They redesigned the average milk jug and made it square allowing more units at retail and better cub utilization for shipping and transportation thus saving costs.
Now we have square water containers. Best in space utilization. But just like the Wal-Mart bottle very difficult to pour.
I am not sure at all about the “usability” of this design, its’ aesthetically pleasing but how much water will it really hold in this big bottle? And will it be easy to use? You can purify any tap water with the plunger in the bottle
Lastly Back To Basics:
This bottle look familiar? It should it was a packaging mainstay for years.
Tap Water™ Courtesy thedieline.com
The important lesson to be learned, whether it is plastic or glass, eco or not, user friendly or just more efficient packaging design and innovation. For even the simplest product creativity can influence our decision whether we purchase a product or not.
6 responses so far
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If ever a design suggested a reuse at Xmas, OGO does.
A year of drinking and you have your decorations.
In my opinion, for events like yours, “real” plastic is better, as it can be fully recycled into another product and none of the plastic particles ends up in a landfill. Also, no chemicals need to be used to coat the plastic prior to use.
This product, to me, is greenwashing at it’s best. There is no such thing as “eco” plastic that is made from petroleum, no matter what anyone does to it. Thanks
Regards,
This is really awesome and I am glad that you have shared the information, thank you very much.
[...] shape sell! Some more interesting shapes. You bet! and in this case it helps reinforce the brand image too. Who wouldn’t [...]
Are the plastic bottles made from plastic (as in oil) or PLA/cornstarch? There is a big debate whether PLA is better than alternatives. As for the comment about recycling, recycling only extends a products life. You can’t recycle a product into the same product, you are essentially downcycling. It’s well worth reading the book Cradle to Cradle.
It should go in this order:
REDUCE
REUSE
RECYCLE
Interesting post PD.
Great points about the PLA debate. The media spin is all about these “eco alternatives” but you never hear about opposing point of view, It is true that we need to rethink the packaging paradigm including all the R’s: Reduce, reuse, recycle, repurpose, renew, refill.