Jan 18 2010
2010 Packaging Trends # 7. Clichéd But “Out Of The Box Thinking”
Plastic to glass, paper to plastic and so on. Let the packaging wars begin as each material tries to claim it’s the best most economical and good for the environment. It’s impossible to conclude that there is one best material for every application.
Here are some recent competing statements:
FEVE – the EU association for container glass – declared that glass was the most eco-friendly packing material as it released figures showing that the 25.5 billion containers collected for recycling in 2008 represented “an average recycling rate of 65 per cent for the EU27 countries”.
“Coca-Cola Great Britain teamed up with the Carbon Trust to determine the greenhouse gas emissions involved in the life cycle of glass, metal and plastic packaging, and found that the carbon footprint of glass packaging is more than double the impact of using aluminum cans.”
See what I mean!
As a further example look at the “bottled water” wars where everyone claims theirs is the best package for the environment. You will see water packaged in all the primary packaging materials as everyone clamors for improved market share or a competitive advantage.
Paper And Paperboard Water Bottles
The PaperBottle is made from molded pulp is not yet commercial viable but has many potential applications. BoxedWater is a real product and is really like a milk carton.
Eco-friendly Plastic Options
If plastic is bad for the environment is the PlantBottle truly green or just another marketing gimmick?
A plastic bottle made from plants – up to 30 per cent organic material to start. Coke is trying to do its part to reduce plastic consumption for its bottles.
Less Overall Plastic Options
GlacierPak takes up considerably less space in landfills, the primary complain against traditional bottled water. But still it’s packaging to dispose of even though it does reduce the amount of waste. So is this “really” an eco packaging solution?
Via SustainableIsGood.com
Water In Composite Paperboard Solutions Considered More Eco-Friendly
Plant It Water cartons are sustainable alternatives to disposable plastic bottles.
No wonder consumers are confused by eco-friendly packaging options
And I haven’t even covered the refillable options. It seems clear from these very different examples that everyone has a different opinion which packaging is best. So just take water as an example in off the wall and out of the box thinking in developing your product packaging. Your packaging can be any material as long as you back it up with consumer wants and needs. Let the best packaging material win!
Packaging Phrases To Watch For In 2010:
- Eco-Friendly
- Virgin Materials
- Alternative Packaging
- LifeCycle
- Paper
- Plastic
- Glass
- PlantBottle
- PaperBottle
- Molded Pulp
- BoxedWater
- Material Of Choice
4 responses so far
4 Responses to “2010 Packaging Trends # 7. Clichéd But “Out Of The Box Thinking””
Posts
add re-usable to your list!
Great blog! I like how everything is well written. I will be back to check for new posts. Thanks!!
It’s so hard to understand the integral role packaging has to play in marketing and selling your product.
This is some of the most interesting stuff I have read… canflex is the industry’s favorite source of best quality Packaging machine, Powder packaging machine, Vertical form fill seal machine.