Feb 10 2010
What’s hot in packaging this week and how it will impact your business.
Packaging experts say sustainability remains elusive @ http://is.gd/7MioG
There is no true answer to the sustainability issue everyone has a different opinion and that’s not likely to change. The best option is to be true to your core values and validate, validate, validate any “green” statements you might incorporate.
After 40 years Heinz Revamps Ketchup Packets @ http://is.gd/7I7um
Who says you can’t teach an old dog new tricks. This is a total revision and concept of a packaging problem that has been around for a while. Awesome in conception but lets wait and see the consumers response.
Multi-sensory packaging wins consumers’ attention @ http://bit.ly/b5C6uJ
It’s becoming more and more difficult to engage the consumer on the shelf with like products competing for their attention. Any innovation that makes product stand out from its competitors becomes a competitive advantage
I’m fair and balanced (LOL) Buying ‘Naked’ in Grocery Store with Zero Pkg @ http://tinyurl.com/yh3smfr
This stuff cracks me up as if there is no packaging in the equation. How do they think it gets to the store any way? The packaging fairy??
One response so far
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Environmentally friendly efforts have been a hot topic for quite some time. But as many companies are implementing sustainable efforts, the plans that are green as fine as green (pro-environment) are most important.
Best Regards,