Mar 04 2010
Packaging Tips Of The Week:
- Just because its innovative doesn’t mean people want it. Lots of packaging innovations lack broad consumer appeal.
- Consumers speak sustainability, vote with their pocketbook. Ensure your packaging resonates with your core audience
- Just when you think your packaging is perfect give it another set of eyeballs (preferably fresh).
- Some brands think they will differentiate through sustainable packaging. Find out if your consumers really care first.
2 responses so far
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Nice tips and thanks for sharing with us. For successful product packaging, the material used must be sophisticated, eco-friendly and attractive. Selected companies have been using quality and attractive packaging styles as an essential part of their products promotion.
Best Regards,
I am with Applied DNA Sciences we have developed a state of the art DNA marking system which has been widely accepted to authenticate a variety of products to include textiles, inks, coatings, CViT (cash in transit), aerospace, pharmaceuticals, military application, homeland security, fine wine & art, intellectual properties, etc. DNA is a trusted form of forensic evidence and cannot be copied or compromised. Successful marking programs can be used for brand, product and supply chain verification. It’s affordable and green. Our marking services have been used in the packaing industry in an effort to validate the shipped product. For additional information, please refer to our web site: http://www.adnas.com. Please fell free to come back to me with any questions and/or applications. Thank you – Tom