Mar 18 2010
Packaging Tips Of The Week:
- Clever positioning with packaging innovation can get you noticed both by media and consumers. Consider what’s currently hot and use it to your advantage. Popular innovations can get lots of crossover support.
- Plan your packaging around big media events. If you are “green” or sustainable packaging anything the next big media date is Earth Day 4/22/2010. This event grows bigger every year and its never to early to start. Read : Packaging Greenwash: Saving The Environment
- Me, I’m launching my new ebook “Is It Green Or Garbage?” and presenting a webinar for designing sustainable packaging 4/9 for Sustainable Life Media (time and session details to follow)
- Find the leaders in your field or industry. Follow them thorough social media and engage them for more visibility and more influence within your field. Be sure and follow me on Twitter to as packagingdiva. I’m considered the most influential packaging peep.
- Know your packaging “issues” and be prepared to defend them. Social media makes everything highly visible to all. If you have a packaging problem the world will know about it. In fact packaging problems make up a lot of the content on my packaging blog so be advised accordingly (LOL).
- For every opinion about your packaging there is opposite or opposing position. Worry about your core audience who buys your products not kooks or detractors. Read: Who Are You Packaging Your Product For Anyway?
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One Response to “Packaging Tips Of The Week:”
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Thanks for sharing this useful info. A lot of packaging is vital to transport goods without damaging them, keep them secure or make them easy to use. It can also extend the shelf life of some fruit and vegetables.
Best Regards,