Apr 12 2010
Packaging Tips Of The Week:
Packaging Tip:
If your packaging is controversial, don’t hide. Explain behind the scenes stuff that most peeps don’t understand and how it impacts the packaging.
Packaging is complicated and most consumers don’t understand how it works. When your packaging gets ripped by the media or consumers explain the rationale don’t stick you head in the sand and hope it goes away.
More on point: When Packaging Is In The News, Capitalize On It
Packaging Tip:
Eco and sustainable packaging means different things to different groups. Marry right packaging message to the right consumer.
As I explained in my sustainable packaging seminar
There is no one right solution. The problem can be solved in a myriad of ways. Consumers just want solutions they don’t care how you get there.
For 6 solutions that really work read “Is it Green Or Garbage
Packaging Tip:
True packaging innovation changes the way we shop and what we buy!
I use several examples of what true innovation can do. The Sargento reclosable cheese packaging that revolutionized the resealble packaging industry and Mann’s Broccoli Wokli package that created an entire category of prewashed, precut vegetables, salads and fruit.
On point: Is Packaging Innovation The Chicken Or The Egg?
Packaging Tip:
Once a packaging trend is successfully established others will follow suit. Question is your packaging at the beginning or end of the trend?
Once a technology is embraced the acceptance can spread rapidly. Its important to keep up with the packaging trends that might outdate your product because its not the latest technology.
For more insights on packaging trends read: 2010 Packaging Trends Impacting What Consumers Will Buy
No responses yet
Posts
