Apr 14 2010
What’s hot in packaging this week and how it will impact your business.
1. KFC Lands in Hot Water for its Packaging @ http://bit.ly/bYUYUT
When a negative packaging campaign goes viral its hard to react positively. But the best way to handle the negativity is to tell the truth. Understanding what’s behind the scenes can help dispel negative connotations with consumers.
So don’t get mad try this instead: When Packaging Is In The News, Capitalize On It
KFC is just one of many companies under attack by environmental and watchdog groups for product packaging. While some of the claims are justified others are not.
I’ll be explaining how to capture your consumer though Packaging Trends Shaping The Consumer Experience @
More on point find out: Are You Wanted By The Packaging Police
2. How Much Does Eco-Friendly Packaging Matter to You? @ http://is.gd/bkhjt
The ongoing conversation has been about whether consumers really want environmentally friendly packaging.
And if they do would they be willing to pay for it?
Some of the best examples are in the beauty industry where there has been a lot of packaging innovation. Look for an upcoming interview with Glenn Abrahamson the Creator of OneBathAndBody.com an interesting eco-friendly packaging story to share.
3. Target Goes 4 Eco-credibility By Adding Recycling Bins To All Stores @ http://is.gd/biENS
Leave the packaging at the store. That’s what consumer say and Target is accommodating them.
What no one ever says is that all these retailer eco efforts are factored back into the price you ultimately pay for your product.
Eco-friendly packaging is such a complicated issue. I try to take the mystery out of it by explaining six steps that can get you going in the right direction in “Is It Green Or Garbage
4. Miller Colorado Native new “craft” beer 1st brand To use SnapTag technology on packaging @ http://bit.ly/ckQnQA
One of a number of new packaging technologies making a debut.
More technologies to watch in Your Packaging Does What?
5. ConAgra Foods To Significantly Reduce Packaging, Water, Greenhouse Gas @ http://bit.ly/asf0XC
When you are a big company small changes can make a huge difference. Baby steps along the way of rethinking our packaging conundrum. We need it but we don’t want too much of it.
For a further understanding and clarification about the issues read “People Against Packaging” @
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