Packaging News You Can Use

Every major sporting event typically has the basic type of licensed products available.  But merchandising and branding doesn’t have to be limited to traditional sports products. The World Cup is the largest sporting event with followers in every country with many unique products created just for it.

Look through this gallery and see ways to capitalize on the world’s most popular sporting event though creative product packaging. Think how you can incorporate into your brand.

via Food & Innovation Network

This can was designed and introduced just for the World Cup. New full aperture (opening) end, the first in the world, allows entire can lid to be removed, turning the can itself into a drinking cup and removing need for glassware and draught installations.

As collections go Coca-Cola leads the pack with its signature designer cans. On the occasion of the FIFA World Cup 2010, Coca-Cola is going to edit 12 collectors cans representing players of the French team celebrating a goal.

What’s the World Cup without beer? Miller Lite is unveiling limited-edition packaging to celebrate the summer of soccer as fans prepare for South Africa 2010.

via Food & Drink Innovation Network

Team support can be shown in many ways.

Mars Bar changes its packaging in time for the world cup in a bid to show support for the England team in South Africa. For the first time in its 78 year history, the iconic black packaging will be replaced with a new red and white strip inspired by the St Georges Cross and the England kit, which features the famous Three Lions crest.

via Talking Retail

The football themed gums and jellies have received a World Cup 2010 makeover with special limited edition packaging in national colours, featuring the brands much loved Goldbear character.

Move over Starbucks. This yogurt was created especially just for the World Cup and its first time playing in the country of Africa and hence the name.

via Fresh Plaza

Even fruit gets into the picture. Turkish Fresh Produce export specialist Aksun has made an effort to connect to the World Cup soccer championships this season creating special promotional labeling.

Via CoolHunting
Limited Edition World Cup Tic Tacs
“Shake Some Noise for the England Boys” campaign, Tic Tac created a cherry-orange edition in red and white, encouraging fans to make videos showing how they support their team.

But my personal favorite is the singing sandwich.

Hard-to-resist World Cup item, we promise: Tesco’s singing sandwich.

Ole, ole, ole, ole. Capitalizing on greeting card technology.

So take a cue from some of these designs and think how you can use global events to build your packaging brand.

If you have a favorite be sure and share the link.

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