Jul 08 2010
Twitter Packaging Jingle Contest
August 19, 2010
What started out as a fun experiment had an outreach of 40,000+ readers. Between the participants and the tweeters a large segment of the packaging community and interested parties was touched (tweeted) making the 1st annual Packaging Jingle Contest a social success.
Thank you peeps who took time to create a packaging jingle (packaging is 3rd largest US industry)
The jingles represent an awesome display of creative talent @ http://is.gd/e2uKothe
Over 60 packaging jingles were submitted for the 1st annual competition. So it was hard for our judges to decide who’s jingle was the best but they did pick a winner.
And the Twitter Packaging Jingle winner is @eheebs Elizabeth from tailfordmitchell.com
You can learn more about her @ http://www.tailfordmitchell.com/pdf/Elizabeth.pdf
and Paul Bernard from tailfordmitchell.com
Her jingle was judged to be the most creative to the point and exactly 140 characters.
Drum Roll please:
A package ain’t just a bag or box, to hold your nuts or sell your socks. It must make friends in the store, so people want your product more
and the Twitter Packaging Jingle award goes to Elizabeth for use for 1 year.
Honorable mentions include #41 Cheri Allbritton, Twitter ID @ArveyColumbus #46 Todd Gasparik Twitter ID @smartplanettech and Amrik Tatla #47, all of which can be read at @ http://is.gd/e2uKo
Some jingles were really good but they exceeded the amount of characters allowed by Twitter. Also some people didn’t have a Twitter ID so getting publicity for their participation was moot.
But in any case special thanks to all packaging jingle participants for making the 1st annual packaging jingle contest a success.
Our judges Brad Shorr Director of Content Marketing for Straight North, blogger, and packaging industry marketing specialist Brad Shorr. More about Brad can be found @ http://www.straightnorth.com Twitter ID @BradShorr
Mark Spaulding editor of The Converting Curmudgeon Blog, 25+ years of packaging journalism, package-printing industry bon vivant…and dog lover. Twitter ID @CnvCurmudgeon
Award designer Miguel Elasmar Twitter ID @24KLogos
More about Miguel: Miguel E. Elasmar is a results-driven, creative consultant, designer and branding strategist located in the Orlando Florida area, serving the continental U.S., Canada and Latin America.
So until next year keep those creative thinking caps on and keep tweeting.
Now that packaging is in the news every day (most of it not very positive) take some time to reflect what packaging means to you and your business. Think about where we would be in a world without packaging. I know some people do it but for the vast majority of us packaging is integral to our daily lives.
Create your own packaging jingle that reflects what you feel about product packaging.(If you hate then include that too) I will tweet to the 10,000 people who follow me on Twitter interested pro or con in product packaging. Remember it needs to be 140 characters or less.
Here’s my 1st attempt to get you started creating your own packaging jingle.
Toothpaste squeezes, eggs aren’t cracked, pizza delivered, headache’s better, beer anyone? Packaging a love affair U never knew U had.
So lets see who has the best packaging jingle. Who knows you may win a prize!
July 9, 2010:
I am proud to announce as a Twitter Packaging Jingle judge the Director of Content Marketing for Straight North, blogger, and packaging industry marketing specialist Brad Shorr. More about Brad can be found @ http://www.straightnorth.com Twitter ID @BradShorr
Check back for notice on the prize!
July 15, 2010
I’m happy to announce a second judge for the Twitter Packaging Jingle Contest: Mark Spaulding editor of The Converting Curmudgeon Blog, 25+ years of packaging journalism, package-printing industry bon vivant…and dog lover. Twitter ID @CnvCurmudgeon
July 27, 2010
I’m pleased to announce our Packaging Jingle Award will be created by Miguel @24klogos
More about Miguel:
Miguel E. Elasmar is a results-driven, creative consultant, designer and branding strategist located in the Orlando Florida area, serving the continental U.S., Canada and Latin America.
Miguel’s goal as a consultant and as an avid problem solver is to eliminate the “static” between businesses and their target-market’s purchasing decisions.
Miguel’s goal as a designer is to create stunning yet relevant artwork, where solid results can be quantified, and yet delivered by beauty and an impeccable organization of information.
So get busy with your submissions to win this prestigious award for your website.
67 responses so far
67 Responses to “Twitter Packaging Jingle Contest”
Posts
packs for snacks, tops at coffee shops, wrap with a strap. taller? smaller? more color? my what a fine design. –> our packaging jingle!
Hey this is fun! Everyone, put your thinking caps on… Here is my jingle:
I “heart” smart #packaging: fresh spinach, eye makeup, sliced bread, laundry detergent, light bulbs clean, safe, easy-to-use.
This is so great to see the positive attributes of product packaging. What most people want to hear is the bad news about packaging.
Thank you for contributing and being a supporter and member of Women In Packaging.
@brand_magnetism : “my what a fine design” – love that! Thanks, Diva – we love what you’re doing in the name of smart and necessary packaging.
Good packaging design is so important to the marketing mix. People never think about the “creative” aspect in developing packaging that sells.
Packaging that blings, sings, dances…stands tall in a retail ballroom, serves up a sustainable substrate, or both, sell the shopper…wins!
This packaging jingle was sent to me by Mary Clarkson Barkley
Director of New Business Development/National Accounts
Neff Packaging Solutions
Packaging that blings, sings, dances, stands tall in a retail ballroom, serves up a sustainable substrate, or both, sells the shopper..wins!
OK, fine, let’s try it…
People who don’t love packagings in their basket should get buried without a casket!
From blue to green, printing & packging machines
You need all the whistles and bells,
Without packging retail would be hell.
New jingle from Mary Clarkson Barkley
ISO-Registered, cGMP, FSC, low VOC, IoPP….out of Louisville, KY…USA, call today! Like this rhyme, we’re on time!
The packaging you ‘gotta have’ will never be complete
without the proper knife to cutoff, slice, or perforate!
Product defender, freshness extender, boxed or bagged, labeled or tagged, closures sealing, so appealing… your package makes the sale.
Packaging is great, performs important role, protects your fruit from field 2 bowl. So anger don’t vent- its the ‘unsung hero’ of 20th Cent!
@packaging_pro
Packaging oft gets bad press, but without, it’d b quite a mess -holds products, keeps thm safe, graphics & branding provide informative face
@packaging_pro
So many great new jingles. Its easy to see why packaging is such big business and great perspectives from peeps who create or use it.
packaging might seem dull & slow, but 4 your product forms radiant glow -contains, protects. preserves, transports, informs & sells- RESPECT
Here’s my idea
“We thrive on packaging: Eco-friendly is our game, Nashville Wraps is our name, Pretty packaging is our fame”
Packaging is nice when it protects my device but can be such a waste when it leaves extra space – be precise, wrap it nice
@musikpitch
Since I believe packaging can be a great sale motivator here is my jingle.
Making up my mind? Packaging makes it mine.
@LaneCasteix
Without the proper belt,
your packaging machinery could melt,
and that would not be heartfelt.
Ken Lunsford of Americraft Carton Sent me this packaging Haiku to share.
I don’t twitter but it seems to me suited for haiku.
Such as…
Need fulfilled invites,
Conveniently now at hand,
Let us go as one.
Sounds like packaging to me…
It’s going to be so hard to pick a packaging jingle winner. I’m so glad I’m not a judge.
Travel’s valued most by means as much as destination, so brands we trust pay heed to contents’ preservation.
Travel’s valued most by means as much as destination, so brands we love pay heed to contents’ presentation.
A to B. From you to me. Crossing borders. Just what’s ordered. Lasting impressions. No eco confessions. Do it right & that’s.. a pack, Jack
[PackRap] What you’ve got need nurtur-ing and market-ing? Then hard to beat’s wrapping in great packag-ing!
ps: should point out that is 4 x separate suggestions:)
Just tweeted to me this packaging jingle from @DanielleJersche
Johnny, Jack, José & Jim, the boys will sort your day; But how’d you tell which cast the spell if the label didn’t say?
Read the package, what’s it say?
Try me, buy me, I’m so great!
Experience this! Try something new;
Come on consumer, let me define you.
Is it milk? Or is it juice?
Vino, aqua or a brew?
You can’t tell; what’s that smell?
You should’ve checked the label.
The world needs packaging so products survive
the long trip to the market
When going Green, design is key
Remember: packaging has its purpose
Oh, wow! such creative packaging people. This is the story packaging needs to tell.
I missed this one from TNASolutions Tweeted to me:
Crackers, cookies, or delicates 2 move? Our roflo 3 distributes items w/o chipping or breaking; that’s we’re out 2 prove
Packaging is engaging…Packaging is enraging…
Packaging is saving…Packaging prevents aging..
If all your product needs is a wonderful staging..
Dear, there is nothing better than PACKAGING..
You walked by me, did not look.
I shined, dressed in virgin PET,
shrink-wrapped and sealed,
but could speak. Buy me.
wrapped n packed n picked n ripped
bags that keep our yummies crisp
remind us with great words and pix
to put this food up to our lips!
Chips, candy, pretzels, or nuts; We pack it faster because we have less ‘guts’.
(Our robag3 machines have fewer moving parts than most VFFS)
Whether its popcorn, chips, or candy; there’s no need to get hasty. We pack it quick and tight so that it stays tasty. #packjingle
A moldy apple crisp or a leaky bottle is something that I hate, thanks to top notch pack experts that never has to be a good product’s fate.
Okay….gonna give this is a try….
Transportation, Exportation, Sustainability
Domestic sourcing of your packaging
Makes more sense to me…..
Some many packaging points the average consumer never thinks about. It’s great that we can condense them all into a 140 count sound bite.
Changeovers that turn on a dime, always right the first time. Feedscrews, guide rails, change parts & more…a company you can’t ignore!
OK, peeps we now have a Packaging Jingle Award being created by @24Klogos. So keep those creative packaging tweets coming.
With boxes,tape&voidfill, o my
Send your products safe on land or in sky
O how happy your customer will be
When products arrive damage free!
Ok here’s another one for you. I think I like this better than my last. I hope there’s not a limit of one submission for this Packaging Jingle Contest.
My pizza and beer arrived safe thanks to you, which makes me happy to no end
Packaging, at this party, you are our most underrated friend
The font, the photo, the additional bling
It’s all three that catch my eye.
As I take the product from the shelf
Without really knowing why.
Can I use it? Can I afford it?
Oh, my head is in a spin!
Just an average retail consumer
Enticed by the packaging again.
Glass above all the rest. Pure, 100% recyclable, safe to heat, doesn’t alter taste… passes every test. Glass is packaging at its best!
Peeps you are so awesome. Reading these is a reminder of why I love packaging.
[...] Just enter the packaging jingle competition. If you win I’ll send you the award for your use. Plus I’ll promote you as the award winner too. Why is that important? By time the competition is over I’ll have 10,000 Twitter peeps following me who will learn about you too. [...]
A package ain’t just a bag or box, to hold your nuts or sell your socks.
It must make friends in the store, so people want your product more.
Sustainable packaging, innovation, is sure to change and help the nation,
Disruptive technology stings at first, but provides a gift to mother Earth,
Together we stand, divided we fall, “green” packaging is for the good of us ALL!
Here’s my entry.
If Brand is Emperor…..
And Product is King……
Their status would be obsolete without humble Packaging.
Thanks Cherie for submitting these Jingles. I moved them to this page with all the rest.
Jingle #1:
Beverage in a Bottle
Packed so Pretty
Put My Name on it
Know it in Any City
Jingle #2:
Beverage Packaging is Great
Just one Thing is Missing
Knowing which is Mine
Would Be Such a Blessing!
Jingle #3
Beverage Bottle Sleek and Tall
With a Name Space Says it All
Get a Pen, Mark it Down
Be the Talk of the Town!
tetrapak, tall short + fat. We hide all our liquids in recyclable packs. Keep best before and keep things green. Get my packaging seen
Beverage Packaging Jingles –
Jingle #1:
Beverage in a Bottle
Packed so Pretty
Put My Name on it
Know it in Any City
Jingle #2:
Beverage Packaging is Great
Just one Thing is Missing
Knowing which is Mine
Would Be Such a Blessing!
Jingle #3
Beverage Bottle Sleek and Tall
With a Name Space Says it All
Get a Pen, Mark it Down
Be the Talk of the Town!
Personalizable Beverage Bottle Name Label
Cherie Moore
Twitter Packaging jingle submitted to be by Terri Sheppard CPP.
We are the packagin’ shufflin’ crew
Shufflin’ on down, packagin’ for you.
We’re so bad we know we’re good.
Packagin’ your goods like we knew we would.
You know we’re not just sourcin’ for one
Sourcin’ our stuff for everyone.
We’re not here to start no trouble.
We’re just here doin’ the full package shuffle!!
12 days and counting till the contest is over. Please pass the word we want everyone to have a chance to participate.
This was sent to me by @empaquesf: packaging jingle: No pack no buck
Packaging convinces shoppers to stop & buy rather than stroll on by your precious products. Without packaging, you fail. With it, you sell.
Product labels attract. Give facts. Prompt consumers to act. Product labels impact the success of your precious products.
Product labels, product labels, we love you. Product labels, product labels, thanks for all you do!
The best technical term in packageeeng, is a body-flanging machine
Worked on something important today that helps in many different ways. People ask what I did? I made a Die Cut Lid. What’s a lid all about? Keeps stuff in & won’t let it out.
When your brand is on the die line,
Vibrant will help you just in time.
So, refine by design.
Show your product off and make the shelf shine!
Here’s my jingle….
You love surprises; you need to know what’s inside? Big or small, it’s fun for all.
Protecting it here, sending it there, knowing your product is packaged with care.
Left, right, up and down, traveling the world, safe and sound.
What did I win? I love surprises. Please send it to me in a nice package.
Cheers
George
Design to make it green, make it loved, make it seen.
here is my jingle
i hope you like it
Showing off your product in cardboard, plastic or aluminum is great but not Biodegradable, for the future your package should be sustainable
Think about Earth before you package, unless you don’t mind the Earth becoming all carnage.
If you like food so fresh it truly breathes
Smart packaging is what you really need
We’ve made great strides all to improve
Each product you enjoy that makes life really groove.
This I know: smart packaging makes life better.
Pretty pictures tempt the eye, calling every passerby, information that persuades so well, meet the unsung hero of the sell: PACKAGING
One final packaging jingle sent to me over the weekend from @sundbergpkg
End user, that’s the key. Get there successfully! Know the mkt, watch the cost, innovate don’t vacillate. Pkg sold, made gold, on a roll!