Packaging News You Can Use

Whether you love or hate packaging tell the world why in 140 characters or less @ http://is.gd/dksId
Packaging is the third largest industry in the US.  Here’s my packaging jingle to get you started thinking.
Toothpaste squeezes, eggs aren’t cracked, pizza delivered, headache’s better, beer anyone? Packaging a love affair U never knew U had.
Now’s your chance to rail or defend why products are packaged the way they are.  But just in case you plan to complain read this first before venting please: Packaging Is Our Friend

• When the Package Is Part of the Product @ http://is.gd/dlxOr. Just think of all the products that couldn’t exist with out the packaging. My favorite two examples are eggs and potato chips (I use these with students and small the hell out of them as an example) of why we need packaging.
• But Santa knows too that Packaging makes the world go round
• Packaging Reduction Can Do More Harm than Good http://bit.ly/9mtxF5 Food waste is a huge issue. Without proper packaging it would be even worse.  In fact in some countries in the world food rots because they have no way to successfully packaging it.
  But if you are considering reducing your product packaging you might want to order my ebook 6 Steps To Greener Packaging. It contains and 18 point carbon footprint checklist
• Heinz Australia vows bisphenol A phase out in baby food packaging @ http://is.gd/dkqxD. Health risks come in many ways and new studies appear all the time.  Some pro some con for every controversial aspect of product packaging. he key is to understand what packaging issues may impact you and your products.  On point and a little bit of a spoof is “Fear Factor Packaging” email me for a copy.
• Packaging inspiration can come from any where. The key is to know it when you see it and which comes first in Packaging innovation the chicken or the egg
• Burger King’s packaging draws inspiration from Andy Warhol’s Pop Art @ http://ow.ly/280AG Beauty is in the eye of the beholder and what appeals to one consumer may not appeal to another.  The key question is who are your packaging your product for

Think some other tips related to this week’s news are important?  How about your comments on these insights? Please let me know what you think and how we can turn packaging tips into packaging success.

At the very least show me that you care about packaging by “liking” this post please.

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