Jul 13 2010

Innovative Packaging Shaping Our Lives W/O 7/5
Many products couldn’t exist without a package and many are integral to the brand itself. But even better is when you can capitalize on an innovative package of a commodity item to generate more sales. Like this slice of summer. I’d buy some.

via NYT
Does shape sell!
Some more interesting shapes. You bet! and in this case it helps reinforce the brand image too. Who wouldn’t remember receiving a package that looks like this? Just one way to continue to connect with your consumer at all levels.

via DesignYouTrust
Ubiquitous Garbage
When we are all trying to eliminate it or reduce it one enterprising individual, Justin Gignac, is “packaging” it. Remember this Baby’s Got Bling and You Can Package Anything

Taking packaging innovation too far??
When is a sandwich not just a sandwich? When it comes in a can. Seriously this Candwich is a little over the top when it comes to packaging innovation.

via Treehugger
Got an interesting packaging innovation you would like to share.
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One Response to “Innovative Packaging Shaping Our Lives W/O 7/5”
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I liked the lee’s packaging technique. 100% original and creative at its best and yes a canned sandwich is anything but a sandwich