Jul 13 2010

Innovative Packaging Shaping Our Lives W/O 7/5

Posted at 9:14 am under Feature Article

Many products couldn’t exist without a package and many are integral to the brand itself.  But even better is when you can capitalize on an innovative package of a commodity item to generate more sales. Like this slice of summer.  I’d buy some.


via NYT

Does shape sell!

Some more interesting shapes. You bet! and in this case it helps reinforce the brand image too.  Who wouldn’t remember receiving a package that looks like this?  Just one way to continue to connect with your consumer at all levels.


via DesignYouTrust

Ubiquitous Garbage

When we are all trying to eliminate it or reduce it one enterprising individual, Justin Gignac, is “packaging” it. Remember this Baby’s Got Bling and You Can Package Anything

Taking packaging innovation too far??

When is a sandwich not just a sandwich? When it comes in a can. Seriously this Candwich is a little over the top when it comes to packaging innovation.

via Treehugger

Got an interesting packaging innovation you would like to share.

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Rating 3.00 out of 5


One response so far

One Response to “Innovative Packaging Shaping Our Lives W/O 7/5”

  1. Packaging machinery exporterson 17 Jul 2010 at 4:43 am 1

    I liked the lee’s packaging technique. 100% original and creative at its best and yes a canned sandwich is anything but a sandwich ;-)