Packaging News You Can Use

Packaging Tips:
Packaging innovation can give you a competitive edge but it needs to solve a problem or create something consumers want or need. Its hard to tell what comes first the chicken or the egg

So what do you thing of the candwich?

When is a sandwich not just a sandwich? When it comes in a can.  Seriously this Candwich is a little over the top when it comes to packaging innovation.

via Treehugger

When U have a packaging problem get out in front of it.  Delaying will only build additional negative buzz and more problems just look at what’s happening with the Kellogg cereal recall. Multiple releases on their “smelly” packaging problem.

via Consumer Reports

Kelloggs’ recalled 28 million boxes of cereal after consumers were sickened by an off-flavor and smell coming from package liners

In any case an unhappy customer is and angry consumer as you will see in Angry Consumer Packaging

Packaging Hot Buttons:

Trends in Beauty Packaging: anti-aging and “ubersexuals” @ http://bit.ly/9XrkH7
For every customer there is a package it’s just a matter of targeting their wants and needs.  So who are you packaging your product for anyway

Microsoft redesigns iPod packaging @ http://tinyurl.com/27cpnbz
Nothing brings out the publicity like mentioning a major brand.  Learn When Packaging Is In The News How To Capitalize On It

Tylenol Expands Product Recall Over Packaging Issue @ http://is.gd/dqE7z
Remember the last time Tylenol had a major packaging problem that was 30+ years ago and spawned a whole new category of tamper-evident packaging.   Sometimes its even a simpler problem that a recall as you will learn in Packaging Snafus and Problems

Panasonic ‘Earphones Note’ Concept is 4 Passionate Music… http://goo.gl/fb/a1mlX
Clever design can create some serious buzz.

via Trendhunter

It’s one of the elements you should know in outpackaging the competition

Think some other tips related to this week’s news are important?  How about your comments on these insights? Please let me know what you think and how we can turn packaging problems into packaging success.

At the very least show me that you care about packaging by “liking” this post please.

Tags: Advertising, branding, business, Candwich, competition, consumer, DIY, engagement, entrepreneur, green, innovation, iPod, Kelloggs, marketing, media, Microsoft, online community, package design, packaging basics, packaging design, packaging expert, packaging help, packaging innovation, packaging insights, packaging tips, packaging trends, Panasonic, product development, Rebranding, recall, retail, Small Business, smallbiz, smallbusiness, social media, sustainability, sustainable packaging