Packaging News You Can Use

Do You Know Your “Eco” Customer? How about these words: carbon footprint, compostable, biodegradable or just what is sustainable packaging? I can help you sort it all out. Follow me either though my blog here, or on Twitter @packagingdiva or you hire me to help you keep abreast of the latest packaging trends, terminology, technologies and innovations and how it will impact your business.

There is so much happening every week in the wide world of packaging. Not all of it is relevant to your business but these insights will keep you educated and in touch.

• Plastic bags are easy to hate, but when they are recycled properly become “green” gold @ http://is.gd/ernQB
  This is one packaging issue where there are two sides to the story. That happens more than you might think. Here are some more illustrations in There Are Two Sides To Every Packaging Story
• Boulder Canyon Claims First Compostable Packaging for Natural Snacks… http://lnkd.in/BkEuA9
  This isn’t the first compostable package but it is for natural snacks. I compare how the media is slanted in my special report Sustainable Packaging – From Green to Great a retrospective about what green packaging works and what doesn’t work.  Order at http://packaginguniversity.com/pkgustorefront.htm#WhitePapers
• Packaging can’t win. Green Packaging Comes Under Fire for Creating a Racket @ http://bit.ly/9xirb2
  People think this is funny but its not. A packaging solution that seems to work yet still gets flack. What you want is good publicity not bad. Why not get Sustainable Packaging Reality Check
• 94% Americans are concerned about long-term effects of packaged beverages on the environment @ http://bit.ly/a9IJ44
  One thing is for sure Green Is No Longer On The Fringe
• Recycling recovered material from PET bottles must be less than 50% to achieve a lower carbon footprint @ http://is.gd/ekf1A
  Don’t know what this means or what “carbon footprint” is all about? I created an 18 point “carbon footprint” check list for Sprint that will help you determine just how green your packaging is. Its part of the package of goodies you will get when you order Is it Green or Garbage?

Think some other tweets related to eco packaging news are important? How about your comments on these insights? Please let me know what you think and how we can turn packaging problems into packaging success.

And, if you care about packaging, how about  “liking” this post please.  Thanks…

Tags: 6 R's of green packaging, Biodegradable Packaging Products, biomimicry, carbon footprint, Compostable, eco friendly, eco packaging, Environmental Packaging Materials, Environmental Packaging Technology, Green Living, Green News, green packaging, Green Packaging Boxes, Green Packaging Design, Green Packaging Options, leee packaging, Natural Packaging, Natural Packaging Materials, Natural Packaging Products, Natural Packaging Supplies, package design, packaging basics, packaging design, packaging expert, packaging help, packaging innovation, packaging insights, packaging tips, packaging trends, product development, sustainable packaging, Sustainable Packaging Design, Sustainable Packaging Ideas, Sustainable Packaging Materials

How Well Do You Know Your Customer?

So how do you combat the latest whims of the fickle consumer? You follow me either though my blog here, or on Twitter @packagingdiva or you hire me to help you keep abreast of the latest packaging trends technologies and innovations and how it will impact your business.

There is so much happening every week in the wide world of packaging. Not all of it is relevant to your business but these insights will keep you in touch.

Packaging Tips:

• Sometimes visibility or awareness of your packaging brand comes from the most unusual places. Be prepared to seize them. So many opportunities so little time. You Shopped Where?
• Packaging is viewed from many lenses. You may not be able to satisfy them all. For every package there is a critic. Dumb Packaging Critics
• Sometimes best the packaging ideas fail. Could be for a variety of reasons: too innovative, too early or misunderstood by the consumer. Or in this case problems not caught before shipping in Packaging Eyeballs
• There are many ways to resolve the same packaging problem. Marry the need with the right packaging outcome. These tips will help you overcome Packaging Snafus and Problems

Packaging Hot Buttons:

• Focus on ingredients overlooks sustainable packaging @ http://is.gd/eroCg. Sustainable packaging is a huge issue and growing all the time as you will find out in Green Is No Longer On The Fringe
• 1st Annual Packaging Jingle Contest A Social Success @ http://is.gd/eoTut. What do 40,000 peeps know. How important social media can be. Find out how to get started in 10 Packaging Lessons I Learned From Twitter
• What packaging is compostable? It’s complicated. One of many explanations @ http://is.gd/ekxQY. I cover compostable packaging in more detail in Sustainable Retail Packaging Design

• Why China’s Days as Manufacturing Outsourcer Are Numbered @ http://bit.ly/cTlPSA. Learn more about Packaging: The Hidden Power Player In A Global Society

Tags: Advertising, branding, business, competition, consumer, eco friendly, eco packaging, engagement, entrepreneur, green, Indie, innovation, marketing, media, microbusiness, online community, package design, packaging basics, packaging design, packaging expert, packaging help, packaging innovation, packaging insights, packaging tips, packaging trends, product development, Rebranding, retail, Small Business, smallbiz, smallbusiness, socialmedia, startup, sustainability, sustainable packaging

What started out as a fun experiment had an outreach of 40,000+ readers. Between the participants and the tweeters a large segment of the packaging community and interested parties was touched (tweeted) making the 1st annual Packaging Jingle Contest a social success.

Thank you peeps who took time to create a packaging jingle (packaging is 3rd largest US industry)

The jingles represent an awesome display of creative talent @ http://is.gd/e2uKo

Over 60 packaging jingles were submitted for the 1st annual competition. So it was hard for our judges to decide who’s jingle was the best but they did pick a winner.

And the Twitter Packaging Jingle winner is @eheebs Elizabeth from tailfordmitchell.com

You can learn more about her @ http://www.tailfordmitchell.com/pdf/Elizabeth.pdf

and Paul Bernard from tailfordmitchell.com

Her jingle was judged to be the most creative to the point and exactly 140 characters.

Drum Roll please:

A package ain’t just a bag or box, to hold your nuts or sell your socks. It must make friends in the store, so people want your product more

and the Twitter Packaging Jingle award goes to Elizabeth for use for 1 year.

Honorable mentions include #41 Cheri Allbritton, Twitter ID @ArveyColumbus #46 Todd Gasparik Twitter ID @smartplanettech and Amrik Tatla #47, all of which can be read at @ http://is.gd/e2uKo

Some jingles were really good but they exceeded the amount of characters allowed by Twitter. Also some people didn’t have a Twitter ID so getting publicity for their participation was moot.

But in any case special thanks to all packaging jingle participants for making the 1st annual packaging jingle contest a success.

Our judges:

Brad Shorr Director of Content Marketing for Straight North, blogger, and packaging industry marketing specialist Brad Shorr. More about Brad can be found @ http://www.straightnorth.com Twitter ID @BradShorr

Mark Spaulding editor of The Converting Curmudgeon Blog, 25+ years of packaging journalism, package-printing industry bon vivant…and dog lover.  Twitter ID @CnvCurmudgeon

Award designer Miguel Elasmar Twitter ID @24KLogos
More about Miguel: Miguel E. Elasmar is a results-driven, creative consultant, designer and branding strategist located in the Orlando Florida area, serving the continental U.S., Canada and Latin America.

So until next year keep those creative thinking caps on and keep tweeting.

Tags: Advertising, branding, business, community, competition, consumer, contest, entrepreneur, Indie, innovation, marketing, media, microbusiness, onlinecommunity, package design, packaging basics, packaging design, packaging expert, packaging help, packaging innovation, packaging insights, packaging tips, packaging trends, Small Business, smallbiz, smallbusiness, socialmedaimarketing, socialmedia, Twitter

Packaging that changes the way we shop and what we buy.

How Well Do You Know Your Customer?

Follow me either though my blog here, or on Twitter @packagingdiva or you hire me to help you keep abreast of the latest packaging trends technologies and innovations and how it will impact your business. There is so much happening every week in the wide world of packaging. Not all of it is relevant to your business but these insights will keep you in touch.

This disposable toothbrush is getting ripped.

Because it is in fact disposable and a disposable society is now considered bad.

But consumers want it so where is the commonality of interests between sustainable, eco-friendly packaging and common sense?

Disposable Packaging

Is the answer this toothbrush made from recycled materials?

Preserve products are powered by you and your recycling efforts. Through Preserve’s Gimme 5 program, you can recycle your #5 plastics—a kind of plastic that many towns and cities won’t recycle.

Recycled Packaging

via Inhabitat.com

But what about this product? The whole essence is portability and disposability. After all you can’t be seen in public without clean teeth let alone get kissed.

Colgate Wisp Packaging

But even more important is packaging with a purpose. These products get kids to brush their teeth more. So is this considered excess packaging?

Packaging With A Purpose

The whole point is that packaging shapes our lives. Products are created because consumers want them and yes some can be considered excess.

The solution lies in marry consumer wants and needs with packaging that makes sense. That’s what I do for my clients. Help them solve the packaging dilemma.

Do you have a packaging innovation that can shape peoples lives?

Be sure and share it here.

How Well Do You Know Your “Eco” Customer?

So how do you combat the latest vagaries of the fickle consumer? You follow me either though my blog here, or on Twitter @packagingdiva or you hire me to help you keep abreast of the latest packaging trends technologies and innovations and how it will impact your business.

There is so much happening every week in the wide world of packaging. Not all of it is relevant to your business but these insights will keep you in touch.

• Gisele Bundchen Teams Up With P&G Beauty to Launch Sustainable Packaging Makeover @ http://is.gd/eg6Xp
  No doubt about it “green” is hot and celebrities are jumping on the bandwagon. You don’t have to be P&G and spend huge bucks to hire a celebrity. You can take 6 steps to greener packaging for only $14.95
• Three P&G brands will be packaged with renewable, sugarcane-based plastic starting in 2011@ http://is.gd/eevSM.
  Mushroom-based packaging uses 98% less energy @ http://nature.ly/c6VgSi
  So many new “eco” materials for packaging. Its hard to keep up but you can learn more in Packaging Lessons Learned From Nature
• Cheeky Repurposed Packaging – Bryan Connor’s ‘The Stuff of Dreams’ … http://goo.gl/fb/IO2b2
  Repurposing is one of the 6 sustainable packaging R’s. There are so many opportunities to reuse existing packaging material. See a few more examples in Repurposed Packaging: The Packaging Of The Future?
• Unilever Plans for 100% Sustainable Packaging @ http://is.gd/eaccP
  Sustainable packaging its a good marketing ploy. Everybody’s doing it..
  But is it Truly Green Or Just Green Packaging Noise?

If there is an issue you would like to know more about or not sure how to navigate the muddled waters of greener packaging? I can help.

Just drop me a line with your specific question.

Tags: Biodegradable Packaging Products, biomimicry, eco friendly, eco packaging, Environmental Packaging Materials, Environmental Packaging Technology, Green Living, Green News, green packaging, Green Packaging Boxes, Green Packaging Design, Green Packaging Options, Natural Packaging, Natural Packaging Materials, Natural Packaging Products, Natural Packaging Supplies, package design, packaging basics, packaging design, packaging expert, packaging help, packaging innovation, packaging insights, packaging tips, packaging trends, product development, sustainable packaging, Sustainable Packaging Design, Sustainable Packaging Ideas, Sustainable Packaging Materials