Aug 18 2010
Innovative Packaging Shaping Our Lives W/O 8/9
Packaging that changes the way we shop and what we buy.
How Well Do You Know Your Customer?
Follow me either though my blog here, or on Twitter @packagingdiva or you hire me to help you keep abreast of the latest packaging trends technologies and innovations and how it will impact your business. There is so much happening every week in the wide world of packaging. Not all of it is relevant to your business but these insights will keep you in touch.
This disposable toothbrush is getting ripped.
Because it is in fact disposable and a disposable society is now considered bad.
But consumers want it so where is the commonality of interests between sustainable, eco-friendly packaging and common sense?
Disposable Packaging
Is the answer this toothbrush made from recycled materials?
Preserve products are powered by you and your recycling efforts. Through Preserve’s Gimme 5 program, you can recycle your #5 plastics—a kind of plastic that many towns and cities won’t recycle.
Recycled Packaging
via Inhabitat.com
But what about this product? The whole essence is portability and disposability. After all you can’t be seen in public without clean teeth let alone get kissed.
Colgate Wisp Packaging
But even more important is packaging with a purpose. These products get kids to brush their teeth more. So is this considered excess packaging?
Packaging With A Purpose
The whole point is that packaging shapes our lives. Products are created because consumers want them and yes some can be considered excess.
The solution lies in marry consumer wants and needs with packaging that makes sense. That’s what I do for my clients. Help them solve the packaging dilemma.
Do you have a packaging innovation that can shape peoples lives?
Be sure and share it here.
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