Packaging News You Can Use

What started out as a fun experiment had an outreach of 40,000+ readers. Between the participants and the tweeters a large segment of the packaging community and interested parties was touched (tweeted) making the 1st annual Packaging Jingle Contest a social success.

Thank you peeps who took time to create a packaging jingle (packaging is 3rd largest US industry)

The jingles represent an awesome display of creative talent @ http://is.gd/e2uKo

Over 60 packaging jingles were submitted for the 1st annual competition. So it was hard for our judges to decide who’s jingle was the best but they did pick a winner.

And the Twitter Packaging Jingle winner is @eheebs Elizabeth from tailfordmitchell.com

You can learn more about her @ http://www.tailfordmitchell.com/pdf/Elizabeth.pdf

and Paul Bernard from tailfordmitchell.com

Her jingle was judged to be the most creative to the point and exactly 140 characters.

Drum Roll please:

A package ain’t just a bag or box, to hold your nuts or sell your socks. It must make friends in the store, so people want your product more

and the Twitter Packaging Jingle award goes to Elizabeth for use for 1 year.

Honorable mentions include #41 Cheri Allbritton, Twitter ID @ArveyColumbus #46 Todd Gasparik Twitter ID @smartplanettech and Amrik Tatla #47, all of which can be read at @ http://is.gd/e2uKo

Some jingles were really good but they exceeded the amount of characters allowed by Twitter. Also some people didn’t have a Twitter ID so getting publicity for their participation was moot.

But in any case special thanks to all packaging jingle participants for making the 1st annual packaging jingle contest a success.

Our judges:

Brad Shorr Director of Content Marketing for Straight North, blogger, and packaging industry marketing specialist Brad Shorr. More about Brad can be found @ http://www.straightnorth.com Twitter ID @BradShorr

Mark Spaulding editor of The Converting Curmudgeon Blog, 25+ years of packaging journalism, package-printing industry bon vivant…and dog lover.  Twitter ID @CnvCurmudgeon

Award designer Miguel Elasmar Twitter ID @24KLogos
More about Miguel: Miguel E. Elasmar is a results-driven, creative consultant, designer and branding strategist located in the Orlando Florida area, serving the continental U.S., Canada and Latin America.

So until next year keep those creative thinking caps on and keep tweeting.

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