Packaging News You Can Use

Packaging is very controversial. Just read these tips and hot buttons and you will find out why. For every packaging issue there is a solution. That’s why you need to know the inside scoop on just how big the problem really is and how it might impact your business.

You can also follow me either though my blog here, or on Twitter @packagingdiva. The best option is for you hire me to help you keep abreast of the latest packaging trends technologies and innovations.

Packaging Tips:

• However you package it, consumers will be watching. Learn what influences them to make a purchasing decision whether to buy your product. Its true that with the right messaging you can compel them to pick up your packaging for a closer look.
• See who’s on your side of any packaging issue. Every issue has its pros and cons. Create a alliances that work to reinforce your brand. For every packaging group there is an association and many supporting organizations too.

Packaging Hot Buttons:

• Good housekeeping packaging seal of approval for the Twitter Age http://bit.ly/co4Se7
  Social media will be one of the hot packaging trends of the future. It remains to be seen which technologies will win out.
• Will U.S. Import France’s Eco-Friendly Wine Pumping System? @ http://bit.ly/a1GS51
  I love this concept.  A while back Tesco was testing refilling detergent but had problems with the machine. Juts think of all the packages you could refill at the store. The question is will the consumer make the effort?
• Packaging Lawsuits tomatoes and salt @ http://bit.ly/9pkE94 and @ http://bit.ly/chbouQ
  This can get tricky. Your packaging me be ripe for a lawsuit and you don’t even know it. Its critical that you investigate similar packaging before launching your packaging to ensure you are not infringing on someone else’s brand.

If there is an issue you would like to know more about or not sure how to navigate the muddled waters of product packaging? I can help. Just drop me a line with your specific question.

Happy Packaging

Tags: Advertising, branding, breast cancer, business, cause marketing, causemarketing, community, competition, consumer, entrepreneur, frustration-free, Indie, innovation, LinkedIn, marketing, media, microbusiness, onlinecommunity, package design, packaging basics, packaging design, packaging expert, packaging help, packaging innovation, packaging insights, packaging tips, packaging trends, pink packaging, pinkwashing, Small Business, smallbiz, smallbusiness, socialmedia, socialmediamarketing, Twitter

What is packaging innovation anyway? We see lots of companies touting it that their packages are innovative but what is the reality? Is it true innovation?

My definition of packaging innovation is:

Packaging that changes the way we shop or what we buy.

True packaging innovation is very rare. It many cases it has created an entire new shopping category.

Good examples are Sargento’s reclosable zipper added to it’s cheese packaging and Mann’s Broccoli-Wokli MAP (modified atmosphere) package both of which created a whole new type of packaging.

How about this packaging concept?

Innovative Packaging

via babycarrots.com

I’ll admit it changes a traditional category into something fun and different.

The concept of moving something health into the snack category is right on target with today’s heath conscious consumer.

Will it induce more people to eat more carrots? I think at the very least it will bring it to the forefront of their minds.

Everything eco in the world of packaging is popular right now. I see dozens of new packaging concepts a week. Plastic in particular is getting a bad wrap so I found this idea innovative.

Innovative Packaging

via GreenerPackage.com

Ball Horticultural Co’s new SoilWrap® bio-based plantable, compostable plant container is said to completely eliminate 100% of the environmental impact of the package.

Will this be the end of plastic pots? I know I save mine and use the over and over. I’ve seen other biodegradable paper based pots too that you just plant pot and all. Will this change what you buy? It depends upon how mainstream it becomes.

Shipping is a huge part of online sales. Its it any wonder that companies like Amazon and eBay are getting into the fray.

Innovative Packaging

via eBay

According to eBay it’s giving away 100,000 shipping boxes to eBay sellers, and encouraging reuse. If each box gets used five times, the program could protect nearly 4,000 trees.  Will people reuse these boxes?

On paper it looks good but is the reality fact or fiction? You decide.

But one think to consider is just because its innovative doesn’t mean the consumer will buy. That’s where I come in to the play helping you sort out the bigger picture (that is does consumers really want it)?

So before you make a packaging mistake like these Bizarre, Weird and Strange examples why not give me a call or email me.

Tags: Advertising, BabyCarrots, branding, business, competition, consumer, ebay, eco friendly, eco packaging, engagement, green, Indie, innovation, marketing, media, microbusiness, online community, package design, packaging basics, packaging design, packaging expert, packaging help, packaging innovation, packaging insights, packaging tips, packaging trends, product development, Rebranding, Repurposed, retail, Small Business, smallbiz, smallbusiness, Soilwrap, startup, sustainability

Packaging is very controversial. Just read these tips and hot buttons and you will find out why. For every packaging issue there is a solution. That’s why you need to know the inside scoop on just how big the problem really is and how it might impact your business. You can also follow me either though my blog here, or on Twitter @packagingdiva or the best option you hire me to help you keep abreast of the latest packaging trends technologies and innovations.

Packaging Tips:

• Packaging is very controversial. For every packaging issue there is a solution.  The key is to know what consumers are looking for in the answer. Find  the right packaging solutions and answers @ http://bit.ly/cETtKB
• With viral marketing you never know who will be talking about your packaging.  Make sure all your media messages gel. Here are examples of how social media is used on packaging @ http://bit.ly/9YnAma and the Heineken bottle @ http://bit.ly/b7lxiO

Packaging Hot Buttons:

• Kellogg disagrees with Sainsbury’s over decision to replace cereal boxes with more eco-friendly packaging @ http://bit.ly/beQnFK
  Is it a bag, a box, a bottle or what? The Packaging Wars continue
• Sainsbury’s taken to court for excess packaging @ http://bit.ly/9yfiNz
  Could this happen to you? Here a 6 Paths To A “Greener” Package
• Should you believe labels? Egg cartons have more labels on them than any other package @ http://bit.ly/9CsU1m
  So what about Icon Overload
• Food labels leaving shoppers and regulators confused @ http://bit.ly/dza51t
  No kidding! Just one reason for Angry Consumer Packaging

• Rant: Online retailers and their crappy packaging jobs @ http://ow.ly/2E1ip
  One must never forget however much they may be frustrated by it that Packaging Is Our Friend

If there is an issue you would like to know more about or not sure how to navigate the muddled waters of product packaging? I can help.

Just drop me a line with your specific question.

Tags: Advertising, branding, breast cancer, business, cause marketing, causemarketing, community, competition, consumer, entrepreneur, frustration-free, Indie, innovation, LinkedIn, marketing, media, microbusiness, onlinecommunity, package design, packaging basics, packaging design, packaging expert, packaging help, packaging innovation, packaging insights, packaging tips, packaging trends, pink packaging, Small Business, smallbiz, smallbusiness, socialmedia, socialmediamarketing, Twitter

Do You Know Your “Eco” Customer? How about these words: carbon footprint, compostable, biodegradable or just what is sustainable packaging? I can help you sort it all out. Follow me either though my blog here, or on Twitter @packagingdiva or you hire me to help you keep abreast of the latest packaging trends, terminology, technologies and innovations and how it will impact your business.

• Packaging the Future: Amazing Mushroom Packaging!
  Mushrooms are just part on the new natural packaging craze. You have corn sugarcane, bagasse, beets bamboo and now mushrooms. We need to take note with these Packaging Lessons From Nature
• Whole Foods Leading the Green Packaging Charge
  This time green is here to stay. Many companies are embracing the concept in a big way. Before you invest in green packaging marketing strategy be sure that you are Truly Green And Not Just Green Packaging Noise
• Beauty’s Emerging Green Pkg Trend Bids Goodbye To Plastic Bottles
  What’s a poor bottle to know? No one knows the answer. Every week you see a different release about which is a better packaging solution.
• California Rejects Plastic Bag Ban. I’m including a recent post on this topic. It’s no wonder consumers are confused. Are plastic bags bad or not.   Plastic bags are easy to hate, but when they are recycled properly become “green” gold . This is one packaging issue where there are two sides to the story.  That happens more than you might think. Here are some more illustrations in There Are Two Sides To Every Packaging Story

Need some eco questions answered? I can help. even recommend suppliers too. Just email your question.

Tags: 6 R's of green packaging, biodegradable packaging, biomimicry, carbon footprint, Compostable, corporate responsibility, CSR, eco friendly, eco packaging, Environmental Packaging Materials, Environmental Packaging Technology, Green Living, Green News, green packaging, Green Packaging Boxes, Green Packaging Design, Green Packaging Options, greenpackagingwomen, less packaging, Natural Packaging, Natural Packaging Materials, Natural Packaging Products, Natural Packaging Supplies, package design, packaging basics, packaging design, packaging expert, packaging help, packaging innovation, packaging insights, packaging tips, packaging trends, plastic bags, product development, sustainable packaging, Sustainable Packaging Design, Sustainable Packaging Ideas, Sustainable Packaging Materials

Packaging is very controversial. Just read these tips and hot buttons and you will find out why. For every packaging issue there is a solution. That’s why you need to know the inside scoop on just how big the problem really is and how it might impact your business.

You can also follow me either though my blog here, or on Twitter @packagingdiva. The best option is for you hire me to help you keep abreast of the latest packaging trends technologies and innovations.

Packaging Tips:

• Whatever you call it wraprage or frustration-free it’s not something you want consumers saying about your packaging. Frustration-free packaging is really a misnomer. It’s really about how unhappy consumers are with hard to open packaging. Just remember one thing Packaging Is Our Friend
  Just one of the reasons consumers are unhappy with manufacturers.  Find out about more problems in Angry Consumer Packaging
• Event themes are good especially of lots of people are on the same track. What upcoming themes can you piggyback your packaging on? Here’s an example in Baseball, Father’s Day and Packaging
• I know it’s a little late to  get started for this year but every year I do a breast cancer packaging pick of the day. You can see some cause marketing for breast cancer packaging examples @ http://bit.ly/b5ceEB
• Plastic bottles to dominate medical packaging or emerging green packaging trend bids goodbye to plastic bottles. Which packaging trend is right?  No one seems to know. One thing is for sure we are still engaged in the “packaging wars”.  Find out more in Clichéd But “Out Of The Box Thinking”
• What’s trendy or in may get some short term buzz.  What you need is packaging with staying power. Here are some insider tips on The Power Of The Package

Packaging Hot Buttons:

• Packaging Is All the Rage and Not in a Good Way @ http://nyti.ms/9bCWHU
  Please spare me please doesn’t the media ever get tired of this crap!
  Packaging Makes The World Go Round
• New Bland Farms Packaging Supports Breast Cancer Research @ http://bit.ly/b44Hcq
  On point Packaging A Cause For Profit
• Frustration-free packaging slow to catch on @ http://yhoo.it/bvyw8I
  Its a hard problem to solve. Here’s an example I showed last November of Amazons frustration-free packaging solution
• How color affects purchases @ http://bit.ly/b3k8v4
  I found this fascinating. Even more the philosophy if it’s marketed to women it has to be in pink packaging. Is Your Packaging In The Pink?

If there is an issue you would like to know more about or not sure how to navigate the muddled waters of product packaging? I can help.

Just drop me a line with your specific question.

Tags: Advertising, branding, breast cancer, business, cause marketing, causemarketing, community, competition, consumer, entrepreneur, frustration-free, Indie, innovation, LinkedIn, marketing, media, microbusiness, onlinecommunity, package design, packaging basics, packaging design, packaging expert, packaging help, packaging innovation, packaging insights, packaging tips, packaging trends, pink packaging, Small Business, smallbiz, smallbusiness, socialmedia, socialmediamarketing, Twitter