Nov 23 2011
Hope you have a safe and wonderful Thanksgiving holiday.
Give some thought to what you are truly thankful for family, friends, colleagues and special people in your life. But also think of some of the more mundane things we take for granted.
That’s why I wanted to share…..
Why I am thankful for packaging in my life.
Despite all the hue and cry around the holidays about bad, bad packaging few of us would be celebrating anything without it. Packaging makes the world go round and impacts your lives in many ways you never considered.
I thought it was time to reiterate the positive role packaging plays in modern society. The role of the package has changed over the years from functioning as a simple container to becoming an integral part of our society. Yet most people aren’t aware of the package’s important aspects or don’t understand how it works. They just know that it exists especially when they perceive it as a problem.
Let’s take Thanksgiving for example whether you will have turkey or Tofurkey for Thanksgiving the packaging made it possible! Innovative packaging technology allows you to buy theses product at retail, uncontaminated, undamaged, ready to use and readily available. We can choose from a variety of packaging options too depending upon how much you want to buy.
Let’s digress from Thanksgiving?, did you brush your teeth this morning? What is toothpaste without having a package to make it possible for you to use it. Something we all do every day and don’t even think about how it got there. Here are some great innovative packaging examples just for toothpaste @
What did you have for breakfast? Eggs, bacon, toast, fast food? Packaging plays an integral role in all these products and making them available to consumers or even exist. Simply put packaging makes products happen! So much to choose from just look at all these egg packages @
I’m not going to expound in depth on all the “real” things packaging does, but think of the primary responsibilities of the package. On the “short” list: It protects, conveys or transports the product so that it arrives undamaged or unbroken. It educates or tells us what is inside and what to do with it. It sells or persuades us to buy what’s inside. It makes it easy for us to buy, use or consume it. Remember, that’s just the short list for the role packaging plays in your life.
Now let’s look at the issues that arise without packaging: Broken or damaged contents (smashed potato chips, broken crockery, no turkey or Tofurkey). Plus it educates you too. How many servings are there? What temperature do I cook it? Where and how do I plug it in? How do I put it together? Will it color my gray, help me lose weight quickly, or attract (think about cosmetics)? Can it be cooked in the microwave? What’s for dinner, IPod anyone? The list goes on and on.
Now what’s real? Sorry to say but there are some real idiots out there lambasting packaging without understanding why. Sure packaging contributes to the waste stream, and yes some things are overpackaged or hard to open. Yes, the packaging industry can do a better job in reducing the amount of packaging.
And CPG’s are listening just this week Hasboro announced it would be removing all the twist ties from its toy packaging.
WrapRage is now the “in” buzz word from now to after Christmas. How hard it is too open or how dangerous it is when you do. The media loves these stories about the negative aspects of product packaging. But, seriously think through your day from the time you get up to your last bedtime snack. How many of those things could you use, do or accomplish without packaging?
So think before you rant. Understand before you condemn, product packaging as the bane of your or society’s existence. Remember this for the most part you can’t have a product without a package. Most importantly, packaging is our friend. And I’m thankful every day for packaging in my life!
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