Archive for the 'From the Diva’s Desk' Category

Jul 21 2009

Does Simple Packaging Sell?

We all suffer from information overload with too much info to sift thorough and digest.

The average consumer sees of 3,000 advertising messages a day.  With all this info out there how can we simplify our purchasing decisions?

When you are at the store do you find yourself pondering product choices?  Typically we shop by rote but economic times have forced us to carefully consider our choices. In considering new product selections we have to rely on what the packaging tells us about the product inside.

How much time will you dedicate to this pursuit? Not much, the average decision to pick up a product is made in less than 3 seconds. With all the products hoping to catch our eye I wonder if simplicity sells products better?

I’ve seen a lot of great new packages very compelling in telling their story in a minimalist approach. I’m not saying to go quite as basic as these packaging designs. Which are really very basic. I’m not sure this would induce anyone to purchase unless they were looking for bargain brands but it does really illustrate the product.

Via kitsuneoir.com

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What about the written word on the product packaging that tells they story simply and with a compelling message about what is inside?  I love this packaging with no confusion about how to solve the problem.

Via helpremedies.com

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In this example there is a play on words from a very well known brand.  Its tongue and check and very clever and builds brand loyalty just by its uniqueness.

Via brooklynfare.com

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Or theses award winning examples very clear, succinct and to the point.

Jamie Oliver range by Pearlfisher, Gold:  Won Gold at the Cannes International Festival

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These examples could have been done by the same person as they look remarkably similar. I love the little herb sayings that tell me about and what to do with them too!

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Designed by Acorn Brand Design, Australia, via thedieline.com

There is no confusion about these packaging examples shown about what the product is or what is inside. Does simplifying your life count? Help you to make an informed purchasing decision while still extolling the products virtues? I think yes, simple packaging sells products.

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Apr 18 2009

Important announcement

Filed under From the Diva's Desk

How would you like 6 leading industry experts to evaluate and critique your packaging at no charge? Yes, you heard right!   I’m the Packaging Diva the “go to” person in packaging. I’m one of the most connected packaging people you will ever meet.
3,400 + follow my packaging tweets on Twitter @
http://Twitter.com/packagingdiva
1,600 + follow me on LinkedIn  @ http://linkedin.com/packagingdiva and thousands read my newsletter Packaging News You Can Use.
I’m launching a new web site that’s perfect for your product. I’m looking for great products to showcase in the initial launch. The premise is simple, you post your product JPEG and description including a link back to your site and I provide the network.   I need your new product packaging now for my new packaging blog launch and for an EXTREMELY limited time you can have an evaluation done at no charge for the premier launch. This offer is limited to the 1st 15 respondees only.   Please respond via email for more details.

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Apr 03 2009

Mother’s Day Packaging

Filed under From the Diva's Desk

If you have created a special product with packaging for Mother’s Day I would like to review it for a special edition of my packaging blog. It needs to be special not just something with pink or red on it please.

If you would like to participate please email me directly at joann at packagingdiva.com for instructions and shipping details.

If you don’t have a package that fits at this time I’ll have another opportunity for you to showcase your packaging shortly.

Happy Packaging!
JoAnn Hines
Packaging Diva
Packaging For People And Products

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Oct 17 2008

Want to connect with me on a more personal level?

Filed under From the Diva's Desk

800 + people follow me at http://twitter.com/PackagingDiva
Or 1300 + follow me on LinkedIn @ http://linkedin.com/packagingdiva
20,000+ read Packaging News You Can Use and my columns are syndicated around the globe.

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Oct 09 2008

PACKAGING DIVA OPPORTUNITY OF THE WEEK:

Filed under From the Diva's Desk

Need more visibility for your products or you business?
Read what my friend Margie has to offer.

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I know you’re all looking to save money, but you still need to make sure your products get sold during the all-important fourth quarter. And publicity can make your sales skyrocket.

Top publicist Margie Zable Fisher has put together her newest, easiest, most foolproof publicity program yet. It includes fill-in-the-blank pitches and media contacts that are looking for your pitches this month. For October, Margie has included pitches and media contacts for Oprah’s Favorite Things (deadline for product submissions is October 15), USA Today, the Associated Press, and more.

Plus, you get a great, f*ree report on how to make your product irresistible to the media, just by visiting the page.

You can learn more here: http://www.profcs.com/app/?Clk=2630875

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