Packaging News You Can Use

Do you understand the realities of sustainable green product packaging? Are you confused by all the packaging products touting green and environmentally friendly packaging? Do you think you are doing the right thing by choosing sustainable packaging materials or companies that use them? Does “green” really influence the consumers purchasing choice of products or is it just another buzz word?

There has been a significant increase in the use of environmental claims in product marketing, including “green” claims concerning product packaging. Everyone has a different spin on what they think the consumer wants and needs. Sellers and marketers are using terms such as recyclable, biodegradable, sustainable, compostable, or refillable and so on, to claim that their packaging is “green”. When such claims are used to sell products, consumer perception and substantiation issues may arise. So what’s the reality here and does the consumer really understand these claims or even care?

In my report Sustainable Packaging — From “Green” to “Great” I explore what really works in the world of sustainable packaging innovation from the eyes of the consumer. Learn how you can take innovative best sustainable practices and incorporate them into your brand. Find out what is “packaging greenwash’ and why it could seriously impact your business or alienate your customer.So learn to separate fact from fiction with a green reality check or what you don’t know make come back to bite you in the you know what if you don’t read my report.

Sustainable Packaging — From “Green” to “Great” can be ordered through the packagingdiva.com web site along with other targeted packaging reports.

JoAnn Hines the Packaging Diva is a professional speaker on consumer packaging trends and product branding. This special report is one of many focusing on the latest packaging trends and its impact on consumer purchasing behavior.

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You asked for it — and you got it!

Many of you with product companies have told me that you’d love to speak directly to a top person at a Sales Rep firm who sells frequently to Target.

I’m excited to announce a tele-seminar with Curtis Wright, of Wright Sweeney Wiencek, a top Sales Rep firm for Target.

Curtis will answer your questions on how to sell your products to Target.

There are two sessions: Thursday, January 24, 2008, at 4 p.m. Eastern, and Wednesday, January 30, at 2 p.m. Eastern.

This complimentary tele-seminar is only available to those who purchased the “How to Sell to Target” report. You can order the Target report here

http://www.profcs.com/app/?Clk=2140850

If you bought the Target report, you will be receiving an e-mail soon with sign-up instructions.

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We want you to be informed about what is happening or likely to happen in the packaging industry. In case you missed the December 11, 2007 – Packaging the Holidays Issue of Industrial Market Trends here is the link to read the articles

Link to ThomasNet Industrial Market Trends

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We want you to be informed about what is happening or likely to happen in the packaging industry. In case you missed the December 11, 2007 - Packaging the Holidays Issue of Industrial Market Trends here is the link to read the articles
http://news.thomasnet.com/IMT/archives/2007/12/5_things_every_business_needs_to_know_about_packaging_contributed_editorial.html?t=recent

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Got a question you think my readers would be intereted in hearing about? Drop me a line. Recent queries include topics such as thecarbon footprint of packaging, packaging coming out of China, whats new in packaging innovation.

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