One of DJ Stout’s cigarette packages for an exercise in the St. Petersburg Times. Courtesy Pentagram
This packaging is better than the European variety which features actual pictures of diseased lungs on the packaging in an attempt to deter smokers.
When is a box not just a box? Shipping container + the actual product all wrapped up in one. http://www.davidgraas.com
This really isn’t a single package but a very creative expression of the corrugated box.
This isn’t your fathers Brylcream
New eco friendly packaging with less packaging material.
I’m not sure if you have mentioned about this CA assembly bill AB 2505 in your previous emails, but what this bill does is it prohibits CA from selling or using PVC material in clamshells and blisters for consumer goods. There are exceptions to the use like in medical devices and petroleum products. This bill has already passed the house Assembly and is now at the house Senate to be voted on. If this passes the Senate, it will go to Gov. Schwarzenegger to sign into law, allow it to go into law, or he can veto it.
If it becomes law, then CA can not use PVC material for blisters, clamshells, trays, etc. beginning Jan. 1, 2010. Civil penalties would be up to $2,500 per day per violation.
This would have a huge impact for a lot of companies.
Anyway, just some information I thought you might like to know.
The reality begs this question. Are you packaging "greenwash" to capitalize on a current media trend or are you saving the environment with "true" environmentally friendly packaging?this statement above in green hits the nail right on the head. there was a few "green" sections in the trade show we attended and i am sure these people/organizations have good intentions but the question you posed above should be asked by all involved. i, as you, have seen trends come and go...... this trend must become common practice for every good reason you can think of....good stuff here>>
This from Mike “Your blog is stunning. Jam packed full of useful information. Your a packaging expert par excellence! (only the best for the best!)” I have so may requests for my articles I have decided to make the most popular ones available on a CD just for my readers.
This from Mike PVC Campaign Coordinator Center for Health, Environment and Justice who monitors all my articles on “green” packaging.
HP has joined many other companies such as Wal-Mart, Microsoft, and Johnson & Johnson in phasing out toxic PVC packaging due to health and environmental concerns…Best, Mike Schade, PVC Campaign Coordinator, Center for Health, Environment and Justice, www.pvcfree.org