Packaging News You Can Use

This from Mike PVC Campaign Coordinator Center for Health, Environment and Justice who monitors all my articles on “green” packaging.

HP has joined many other companies such as Wal-Mart, Microsoft, and Johnson & Johnson in phasing out toxic PVC packaging due to health and environmental concerns…Best, Mike Schade, PVC Campaign Coordinator, Center for Health, Environment and Justice, www.pvcfree.org

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You have heard from Wendy before. See what she is up to now.
Sustainability by Design
ON THE WEB ONLY: Sustainable Resource Guide
Compiled by Wendy Jedlicka

This annual supplement to Package Design Magazine takes a close look at what “sustainable packaging” means to designers, printers, manufacturers, and consumers. The 17+ pages of editorial cover the importance of this movement, explore how designers can use it to their benefit, and highlight innovative case studies, forward-thinking designers, and real world examples of companies taking a leading role.

http://www.packagedesignmag.com/issues/2006.11/resources.shtml

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Just wanted to share a story with you that I shared this weekend at a local craft fair with a chocolate maker:
 
Years ago, probably 45 years ago,(when I was 5) I used to go to a very exclusive country club with my aunt and uncle, they owned race horses so we were probably hanging out with a horsey crowd.
 
To this day I still remember him handing me a box, of what looked like candy (chocolate confectionaire) Godiva?  Well it wasn’t Godiva, it was horse manure shaped in balls, put into the little candy trays, wrapped in a gold foil shrink wrapped box and handed out to these “horsey folks” as a gifty promotional item to promote this particular race horse.
 
 
From that day on, (must’ve left an indelible impression) cause I would always remember, that with the right packaging you could package crap, (literally) and it would sell!

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