Packaging News You Can Use

You have 2.6 seconds to persuade a consumer to pick your product up off the shelf. Thanks to the proliferation of products available at retail, you have to get their attention - and fast.

If you want to make money, it’s imperative that you fulfill the consumer’s wants and needs. But, you have to get their attention first! 
 
Understanding and cultivating the consumer is an ongoing task. Consumer preferences can change on a whim. When it comes to product packaging, it’s important to understand the mindset behind consumers’ decisions. Each year new trends move into the foreground. Yet, while some are here to stay others move on as quickly as the came into being. Some trends have great power and become mainstream across industries, ethnicities and generations… but which ones? 
 
I know what the consumer wants. I’ve done the work for you. I have studied the market and I know what’s hot and what’s not. This valuable information is not available from anyone else.
 
Listen to my insightful teleseminar on packaging trends that have the power to increase your sales by
making the consumer choose your product. 
In this 45 minute fact-filled teleseminar you will:
• Learn how understanding packaging trends can improve your bottom line.
• Find out why your product packaging needs to be trend savvy.
• Discover how your product packaging can incorporate packaging trends to improve sales.
 
If you miss this program, you may be missing your customer too.
Don’t stand by while your competition gains the inside track to securing the consumer dollar.
 
Get the Packaging Diva on your team. Visit http://www.packaginguniversity.com/ to find out about the latest packaging innovations and order “Consumer Trends That Can Make Or Break Your Business” or call Danielle for more details at 1-814-288-5451.

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February 1, 2007, 4:00 PM EST

You have 2.6 seconds to persuade a consumer to pick your product up off the shelf. Thanks to the proliferation of products available at retail, you have to get their attention - and fast. If you want to make money, it’s imperative that you fulfill the consumer’s wants and needs. But, you have to get their attention first!

Understanding and cultivating the consumer is an ongoing task. Consumer preferences can change on a whim. When it comes to product packaging, it’s important to understand the mindset behind consumers’ decisions. Each year new trends move into the foreground. Yet, while some are here to stay others move on as quickly as the came into being. Some trends have great power and become mainstream across industries, ethnicities and generations… but which ones?

I know what the consumer wants. I’ve done the work for you. I have studied the market and I know what’s hot and what’s not. This valuable information is not available from anyone else.

Join me, The Packaging Diva, for my insightful teleseminar on packaging trends that have the power to increase your sales by making the consumer choose your product.
In this 45 minute fact-filled teleseminar you will:
• Learn how understanding packaging trends can improve your bottom line.
• Find out why your product packaging needs to be trend savvy.
• Discover how your product packaging can incorporate packaging trends to improve sales.

If you miss this event, you may be missing your customer too. Don’t stand by while your competition gains the inside track to securing the consumer dollar.

Get the Packaging Diva on your team. Visit http://www.packaginguniversity.com/ to find out about the latest packaging innovations and our upcoming teleclass “Consumer Trends That Can Make Or Break Your Business” or call Danielle for more details at 1-814-288-5451. The seminar will begin promptly at 4:00 p.m. Eastern Time on Thursday, February 1, 2007.
You must be registered to listen in.

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Be sure and sign up to attend this seminar.
Remember to contact them and not me.
Sealing Technology for Packaging Processes Seminar

This two day seminar is designed to give engineers a complete understanding of the various techniques for applying heat to flexible and semi-rigid packaging in order to achieve quality seals.

For full details and to register:

http://www.seminarsforengineers.com/sealing

1.877.755.2272 or 1.973.560.9092

info@SeminarsForEngineers.com

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ASTM International Packaging Committee Reactivates Subcommittee on Recycling/Disposability
ASTM International Committee D10 on
Packaging is reactivating Subcommittee D10.19 on Recycling/Disposability. All
interested parties, particularly those who are concerned and knowledgeable
about worldwide packaging and recycling issues, are invited to join in the
standards developing activities of D10.19.

For further technical information, contact Jan Gates, Abbott Vascular,
Temecula, Calif. (phone: 951/914-4048; jgates@guidant.com). Committee D10
meets April 15-18, 2007, at the April Committee Week in Norfolk, Va. For
membership or meeting information, contact Kevin Shanahan, manager, Technical
Committee Operations, ASTM International (phone: 610/832-9737;
kshanaha@astm.org).

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FlexPackCon 2006 December 14 – 16, 2006 Orlando, Florida was a huge success http://www.4spe.org/conf/flexpack06/
Moi gave the opening keynote “Are You Talking to me” on 12/16 (my birthday) to rave reviews. But don’t take my word for it….

What attendees had to say about the Packaging Diva’s presentation:

“Thanks a lot for sending me such a good presentation. I really liked it and thought it is very interesting and useful to me.”
Valeria Garino
Packaging engineer R&D Int´l Division
The Clorox International Company
 
“The packaging diva knows what the over 50 generation wants in product packaging. Her insightful presentation engaged the audience and made our conference attendees re-evaluate their current practices. She offered great facts and packaging examples that demonstrated the purchasing power of a misunderstood and underserved market. I would definitely recommend her presentation to others and invite her back for future events.”

Lesley Kyle
Senior Event Manager
Society of Plastics Engineers
 
So if you are marketing to seniors better read this.

Seniors are a prime and growing target audience. Does your product speak to them? Does your product’s packaging compel them to buy it? If not, you are missing a very important market segment. According to Rick Adler, founder of The Senior Network, “Simply based on population growth trends, if a product is marketed to the 50-plus audience and maintains its market share, it should increase in sales by 35 to 50 percent in the next 20 years. Conversely, a brand targeted at the zero to 50 age groups will be flat in sales.” Want new business opportunities? This is the place to be.

To read the rest of this special 15 page report click here: http://www.packaginguniversity.com/pkgustorefront.htm

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