I have been interviewed in a lot of publications NY Times, LA Times, Washington Post but I just had my first interview with the Christian Science Monitor. It’s an interesting story. I’m on page 3. http://www.csmonitor.com/2007/0412/p13s02-sten.html?page=1
For those of you that can read Portuguese I was interviewed for the History of Packaging in Brazil. Read it online at http://www.amanha.com.br/
From Gwen at Design Taxi who just published my article “Baby’s Got Bling- You Can Package Anything” at http://www.designtaxi.com/features.jsp?id=345
YOU CAN STILL LISTEN TO THE AUDIO FILE!
You have 2.6 seconds to persuade a consumer to pick your product up off the shelf. Thanks to the proliferation of products available at retail, you have to get their attention - and fast. If you want to make money, it’s imperative that you fulfill the consumer’s wants and needs. But, you have to get their attention first!
Understanding and cultivating the consumer is an ongoing task. Consumer preferences can change on a whim. When it comes to product packaging, it’s important to understand the mindset behind consumers’ decisions. Each year new trends move into the foreground. Yet, while some are here to stay others move on as quickly as the came into being. Some trends have great power and become mainstream across industries, ethnicities and generations… but which ones?
I know what the consumer wants. I’ve done the work for you. I have studied the market and I know what’s hot and what’s not. This valuable information is not available from anyone else.
To listen or for more insights visit http://packaginguniversity.com/
More on the environment…..
Recently quoted by Angie DeRosa at Plastics News on her feature article Packaging Taking An Environmental Swing.
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