Diageo: developing brand loyalty by offering sensory appeal
Drinks Business Review - USA
Marketing activity will focus on the brand’s heritage, and includes an off-trade ’signature’ promotion that offers consumers the opportunity to win a …
Cobb kids weigh in on school menu items
Atlanta Journal Constitution - GA, USA
“We’re pulling out all the stops on packaging so that it will appeal to kids. The nutrition drink had switched to cans resembling power drinks,” she noted. …
“Intelligent” bottle makes dirty water drinkable
Food Week - Sydney,New South Wales,Australia
According to top government body UK Trade & Investment, UK consultants excel at translating ideas into commercial success. It says UK designers are renowned …
Darrell Lea hits purple patch in Cadbury case
NEWS.com.au - Australia
By Glenda Korporaal SWEETS seller Darrell Lea is claiming a victory in the latest phase of its long-running court battle with chocolate maker Cadbury over …
Eat your burger, then your wrapper
Kilkenny Advertiser - Kilkenny,Ireland
… Cllr Rody Kelly maintained that there was indeed such a thing as edible packaging. Commenting on the latest IBAL report which confirmed Carlow as a …
Kraft’s salad dressing fix: Shake up well
Chicago Tribune - United States
Others still are making their own dressings, which allows them more control over calories and fat, said Lynn Dornblaser, an analyst at Mintel. …
Independent audit for drinks marketing
Morning Advertiser - UK
Portman’s annual report, published today, shows there were seven complaints against the marketing or packaging of drinks during the year, five of which were …
Key Challenges and Issues Facing the Frozen Food Packaging Market …
Business Wire (press release) - San Francisco,CA,USA
Among frozen food packaging products, fastest growth is anticipated for pouches as a result of solid prospects for stand-up pouches, often at the expense of …
