Archive for the 'Picks of the Week' Category

Apr 05 2009

Pics from the Diva’s Tweetstream w/of 3/30/09

hormel

More retro packaging as comfort foods experience a resurgence.
Can you capitalize on “retro” with your product packaging?

graze

I love this package and the name too!! Wish they were in the US. Hint, Hint

benedicto

This packaging example might offend some people but it just goes to show the power of the packaging. Pro or con.

solfruit-1

Very original. The two melon handbag carrier should inspire lots of creativity.

solidpack-1

1st its potatoes and beets now its made of grass too. What is it?  Packaging!  SolidPack is made from 20- 30% grass .

eggs

MMMM chocolate. Not a funny as Fat Pig Chocolate but great packaging too in unusual packaging colors for Easter

green_eggs

Which is more powerful package branding 2 you? Green Eggs  or Disney Eggs?

disney

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Apr 01 2009

Pics from the Diva’s Tweetstream w/of 3/23/09

eco_fina_16_9_ozhighres

Pepsi introduces its new half-liter water package that uses 50 percent less plastic and saves approximately 75 million pounds of plastic yearly

plant-it

Plant It Water cartons are sustainable alternatives to disposable plastic bottles.

No wonder consumers R confused by eco-friendly packaging options. This is the 3rd eco bottled water iteration in 2 weeks.

8oclcock-300x108

Eight O’Clock Coffee decided to mark its 150th anniversary this year by perking up its packaging, inviting consumers to vote on new product packaging.

nofrizz

Great packaging both in shape and textured effect.

garbage

I wrote about this guy a few years ago. One persons trash is another persons treasure
(and he makes money selling It too)

fourwine

Wine in a tube. Who’d a thunk it.

bc

Even green is getting into birth control packaging.

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May 14 2008

Packaging Diva’s Picks Of The Week: 5/8/08

Filed under Picks of the Week

Baby Formula Bottles Often Toxic
MedHeadlines – Chicago,IL,USA
The chemical Bisphenol A (BPA), widely used to make plastic packaging products, has just been declared toxic enough to be linked to a host of severe …

Bottle Maker to Stop Using Plastic Linked to Health Concerns

Turning off the tap for bottled water
London Free Press – Canada
All food products come in food packaging, Griswold continues, and bottled water makes up a small proportion of plastic packaging. She also disputes widely …

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Apr 14 2008

Packaging Diva Picks Of The Week 4/11/08

Filed under Picks of the Week

dull cigarette packaging would cut smoking

Canada.com – Hamilton,Ontario,Canada
Packages that are plain also appeal less to young people who perceive them as dull, researchers found. Plain packaging might be met with resistance,

Suppliers feeling the pinch as GM switches to insourcing
The Flint Journal – MLive.com – Flint,MI,USA
possible,” said Steve Landaal, the packaging company’s executive vice president. GM will insource work equaling 3000 jobs during the four-year contract,

 applebrandsource Relaunched as Fresh New Branding Agency; READY366
Business Wire (press release) – San Francisco,CA,USA
smart packaging and products that provide greater utility and convenience and are more environmentally-friendly will be true market

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Apr 01 2008

Packaging Diva Picks Of The Week: 3/28/08

Filed under Picks of the Week

Diageo: developing brand loyalty by offering sensory appeal
Drinks Business Review – USA
Marketing activity will focus on the brand’s heritage, and includes an off-trade ‘signature’ promotion that offers consumers the opportunity to win a

Cobb kids weigh in on school menu items
Atlanta Journal Constitution – GA, USA
“We’re pulling out all the stops on packaging so that it will appeal to kids. The nutrition drink had switched to cans resembling power drinks,” she noted.

“Intelligent” bottle makes dirty water drinkable
Food Week – Sydney,New South Wales,Australia
According to top government body UK Trade & Investment, UK consultants excel at translating ideas into commercial success. It says UK designers are renowned

Darrell Lea hits purple patch in Cadbury case
NEWS.com.au – Australia
By Glenda Korporaal SWEETS seller Darrell Lea is claiming a victory in the latest phase of its long-running court battle with chocolate maker Cadbury over

Eat your burger, then your wrapper
Kilkenny Advertiser – Kilkenny,Ireland
Cllr Rody Kelly maintained that there was indeed such a thing as edible packaging. Commenting on the latest IBAL report which confirmed Carlow as a

Kraft’s salad dressing fix: Shake up well
Chicago Tribune – United States
Others still are making their own dressings, which allows them more control over calories and fat, said Lynn Dornblaser, an analyst at Mintel.

Independent audit for drinks marketing
Morning Advertiser – UK
Portman’s annual report, published today, shows there were seven complaints against the marketing or packaging of drinks during the year, five of which were

Key Challenges and Issues Facing the Frozen Food Packaging Market
Business Wire (press release) – San Francisco,CA,USA
Among frozen food packaging products, fastest growth is anticipated for pouches as a result of solid prospects for stand-up pouches, often at the expense of

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