April 19th, 2008
Watch the clip from The Today Show titled “Are plastic bottles safe?” here: http://today.msnbc.msn.com/id/3032633/
The question now is, how will the plastics industry respond to this? JoAnn Hines, Packaging Diva and Executive Director of Women In Packaging explained it this way. “Two companies, Nalgene and Brita, have developed an entire marketing campaign around refilling your water bottle to save the environment, touting it as a solution to the water bottle sustainability issue. When I mentioned this at the Best Practices Summit, several people came up to me afterwards and asked me about the chemical leaching issue. Now there’s this exposé. Who’s right and what’s a poor consumer to do if we can’t use or reuse water in plastic bottles?”
Latest Responses on BPA
• Report Finds Potential Health Hazard in Plastic
• More stores pull bisphenol A plastics from shelves
• VI Letter to NBC Producers Attacks Misinformation in Today Show Reports
•
Bottle Maker to Stop Using Plastic Linked to Health Concerns
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April 14th, 2008
dull cigarette packaging would cut smoking
Canada.com - Hamilton,Ontario,Canada
Packages that are plain also appeal less to young people who perceive them as dull, researchers found. Plain packaging might be met with resistance, …
Suppliers feeling the pinch as GM switches to insourcing
The Flint Journal - MLive.com - Flint,MI,USA
… possible,” said Steve Landaal, the packaging company’s executive vice president. GM will insource work equaling 3000 jobs during the four-year contract, …
applebrandsource Relaunched as Fresh New Branding Agency; READY366 …
Business Wire (press release) - San Francisco,CA,USA
… smart packaging and products that provide greater utility and convenience and are more environmentally-friendly will be true market
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April 14th, 2008
A depression will force us to change the way we live
Belleville Intelligencer - Belleville,Ontario,Canada
I believe that bulk stores will do well: with ready-made products subject to expensive packaging and high transportation costs, people will turn more and …
Marketing Claims To “Green” Products And Greenwashing - We’re All …
Mondaq News Alerts (subscription) - London,UK
Firstly, be honest when you make your green claim. If your product contains recycled materials in the packaging only, don’t promote your product as made …
Watchdog crackdown on green claims
The Age - Melbourne,Victoria,Australia
The guidelines are a clear crackdown on the multi-million-dollar industry of environmentally friendly products, from toilet paper to food packaging, …
EA proposes packaging regulations for 2009
MRW - London,England,UK
“This is because there are more direct economic incentives as far as the commercial sector is concerned because the people there directly have to pay for …
Posted in Packaging Green Watch | No Comments »
April 1st, 2008
Do you understand the realities of sustainable green product packaging? Are you confused by all the packaging products touting green and environmentally friendly packaging? Do you think you are doing the right thing by choosing sustainable packaging materials or companies that use them? Does “green” really influence the consumers purchasing choice of products or is it just another buzz word?
There has been a significant increase in the use of environmental claims in product marketing, including “green” claims concerning product packaging. Everyone has a different spin on what they think the consumer wants and needs. Sellers and marketers are using terms such as recyclable, biodegradable, sustainable, compostable, or refillable and so on, to claim that their packaging is “green”. When such claims are used to sell products, consumer perception and substantiation issues may arise. So what’s the reality here and does the consumer really understand these claims or even care?
In my report Sustainable Packaging — From “Green” to “Great” I explore what really works in the world of sustainable packaging innovation from the eyes of the consumer. Learn how you can take innovative best sustainable practices and incorporate them into your brand. Find out what is “packaging greenwash’ and why it could seriously impact your business or alienate your customer.So learn to separate fact from fiction with a green reality check or what you don’t know make come back to bite you in the you know what if you don’t read my report.
Sustainable Packaging — From “Green” to “Great” can be ordered through the packagingdiva.com web site along with other targeted packaging reports.
JoAnn Hines the Packaging Diva is a professional speaker on consumer packaging trends and product branding. This special report is one of many focusing on the latest packaging trends and its impact on consumer purchasing behavior.
Posted in From the Diva's Desk | No Comments »
April 1st, 2008
Diageo: developing brand loyalty by offering sensory appeal
Drinks Business Review - USA
Marketing activity will focus on the brand’s heritage, and includes an off-trade ’signature’ promotion that offers consumers the opportunity to win a …
Cobb kids weigh in on school menu items
Atlanta Journal Constitution - GA, USA
“We’re pulling out all the stops on packaging so that it will appeal to kids. The nutrition drink had switched to cans resembling power drinks,” she noted. …
“Intelligent” bottle makes dirty water drinkable
Food Week - Sydney,New South Wales,Australia
According to top government body UK Trade & Investment, UK consultants excel at translating ideas into commercial success. It says UK designers are renowned …
Darrell Lea hits purple patch in Cadbury case
NEWS.com.au - Australia
By Glenda Korporaal SWEETS seller Darrell Lea is claiming a victory in the latest phase of its long-running court battle with chocolate maker Cadbury over …
Eat your burger, then your wrapper
Kilkenny Advertiser - Kilkenny,Ireland
… Cllr Rody Kelly maintained that there was indeed such a thing as edible packaging. Commenting on the latest IBAL report which confirmed Carlow as a …
Kraft’s salad dressing fix: Shake up well
Chicago Tribune - United States
Others still are making their own dressings, which allows them more control over calories and fat, said Lynn Dornblaser, an analyst at Mintel. …
Independent audit for drinks marketing
Morning Advertiser - UK
Portman’s annual report, published today, shows there were seven complaints against the marketing or packaging of drinks during the year, five of which were …
Key Challenges and Issues Facing the Frozen Food Packaging Market …
Business Wire (press release) - San Francisco,CA,USA
Among frozen food packaging products, fastest growth is anticipated for pouches as a result of solid prospects for stand-up pouches, often at the expense of …
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