May 03 2010
What’s hot in packaging this week and how it will impact your business.
- The groundswell of consumer attitudes will influence the packaging industry. Consider the biggest issues in planning your packaging for the future. Are consumers angry about packaging? You bet more on point: Angry Consumer Packaging
- What happens to packaging in one country can flow to another. Once a concept gains traction it can get widespread acceptance in many countries. Look at what happened least week with Australia and mandating plain cigarette packaging. On Point: Packaging: The Hidden Power Player In A Global Society
- General issues relative to packaging may be regulated by various agencies. What impacts one group may crossover to your industry. Packaging trend: Big brother is watching you and what you do with your packaging. Are You Wanted By The Packaging Police
- Influences outside your control can impact your product packaging. Watch for movement related to causes or issues that might impact your business. Green causes are particularly hot right now but are they real? Read: Eco Packaging Transformation
- The most esoteric packaging can capture your target demographic. Remember it’s not just a package its your brand. This will explain more: Understanding The Critical Role Of The Brand In Product Packaging
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