Packaging News You Can Use

Save money, time and problems all in one easy step by learning to do your packaging yourself just like hiring a pricey expert. The average packaging development cost is around $7,000 and it all may be lost if your packaging is not up to par or solves a consumers problems.

For a fraction of that amount I’ll teach you how I’ve helped thousands of clients package their products to sell the right way the first time. I’ve got 30+ years experience packaging everything from Christmas trees to lead pencils along with staples like food and cosmetics.

I wrote this workbook because I get hundreds of requests a month from people contacting me at the beginning of their product development process. Unfortunately they know nothing about how to package their products to sell and they don’t know where to start.

There are many basic packaging lessons that need to be learned before tackling the hard stuff like how to find a packaging supplier or even what packaging material to use given the current concern for the environment.

A lot of this stuff is hard to find all in one place (even with hours of searching online) so I collated it and turned it a beginner basic handbook written in simple language geared towards entrepreneurs and startups.

Look through The Table Of Contents and see what’s covered

Your startup packaging questions will be answered along with lots of tips and handy check lists too. So invest in this easy to use handy workbook before you make costly packaging mistakes.

As a special bonus I’ll include my Carbon Footprint Packaging Checklist. that will help you answer the question whether your packaging is green enough for today’s consumer.

To Order Now head on over to my storefront

http://packaginguniversity.com

Thanks

Tags: Advertising, branding, business, carbon footprint, competition, consumer, DIY, eco packaging, entrepreneur, green, greenwash, Indie, inventor, marketing, media, microbusiness, mompreneur, online community, package design, packaging basics, packaging design, packaging help, packaging innovation, packaging trends, Rebranding, retail, Small Business, smallbiz, social media, startup, sustainability, sustainable packaging, Twitter, WHAM's

The average consumer doesn’t have a clue what it takes to bring a product to market for them to use or consume. They just see packaging as a waste. So when it comes to buzz phrases like “carbon footprint they become wholeheartedly embraces without and understanding of what goes on behind the scenes.

This can encompass every thing from “locality” to understanding the true manufacturing costs such as “carbon footprint” or transportation miles. Many consumers are willing to make educated and informed decisions about what they purchase and from where.  So let’s tell the true store about what it takes to live our current lifestyles and explain more thoroughly what these phrase mean.

Recent Examples

Tesco already displays “carbon reduction” labels as part of their packaging on certain products. New “green” food labels will show how much carbon was produced in the manufacture and transportation of food.

Another concept is a wrapper somewhat similar to a barcode that gives you the actual statistics and a printed receipt that spells mileage out exactly. These numbers can be somewhat scary but in a global economy not all that uncommon. If fact many economy’s are built around alternative shipping seasons such as Chilean produce shipped to the US during our winter. (It’s their summer)

This is a conceptual idea only not in actual use.

Far Foods (way too far according to this)

Use the fact that your products are grown locally as a marketing and branding tool like theses examples that cover a broad range of locally grown products identified by a specific geographic area.

When buying close to home counts in the consumers eyes.

Of course if you have plenty of money to spend you can launch a branding campaign like FritoLay supporting its potato chips as a “locally” grown brand. You scan a special code on the packaging and find out where your potatoes were actually grown. Check out how it works with their chip tracker tool @ http://www.fritolay.com/lays/chip-tracker.html

Grown locally, transportation miles, carbon footprint and food miles will continue to be a hot issue as people become more aware of using resources more effectively. Make sure they understand the correct and true role of product packaging in bringing products to the consumer not juts clever buzz phrases and media hype.

Packaging Phrases And News To Watch For in 2010:

• Transportation Miles
• Carbon Footprint
• Carbon Reduction Labels
• Locality
• Locavore
• Food Miles
• Ethical Consumption
• Cradle-To-Cradle
• Environmental Footprint
• Sustainable Consumption

Tags: carbon footprint, Carbon Reduction Labels, Cradle-To-Cradle, Environmental Footprint, Ethical Consumption, food miles, Locality, Locavore, Sustainable Consumption, Transportation Miles

Whatever holiday you celebrate in the coming weeks with eating drinking and gift giving the Packaging Makes It Possible.

Most people take that for granted as they are too busy complaining about holiday overpackaging, wrap rage or how they were injured and had to go to the hospital. They forget that even the simplest thing they can do like getting up and brushing their teeth all comes about because of packaging.

Toothpaste from a tube being applied to a toothbrush

We never think about what it takes to be able to live our lives with modern conveniences. We are the most advanced society when it comes to having products readily available for our consumption. What goes on behind the scenes to make it happen never gets considered. Mainstays of our every day lives are accessible because of packaging. Its our third largest industry too, employing millions of people!

What about these products use any of them lately?

Recently people are starting to factor (in a negative way) all the variables that it takes to provide products for contemporary life styles. Terms like carbon footprint and food miles are being bandied about without a true understanding of the big picture. Yes, its important to understand how all this plays into the entirety of what we consume. There are many ways to reduce the amount of packaging we use but its not as simple as saying less packaging. We need rethink the entire packaging paradigm about how we package things.

Rethinking how it protects, conveys or transports the product so that it arrives undamaged or unbroken. How it educates or tells us what is inside and what to do with it and sells or persuades us to buy what’s inside. It makes it easy for us to buy, use or consume it.

But the simple fact is that from the time you get up to the time you end your day packaging is integral to your life. Every product you use or consume was brought to you by packaging. So this holiday think more the package with every product you enjoy and remember this message from your Secret Santa… Packaging Makes The World Go Round.

Happy Holidays From The Packaging Diva

Tags: carbon footprint, food miles, holidays, over packaging, packaging, Secret Santa, WrapRage