Packaging News You Can Use

• 30 truly amazing wine label designs http://is.gd/bHuRo
  A product as basic as wine can be packed in so many different ways. Looking at archives of packaging by category is a good way to get creative ideas for your own products.
  For more insights read: Who Are You Packaging Your Product For Anyway?
• Universal Packaging System concept makes shipping stuff easier @ http://is.gd/bFjrg
  This innovation could radically change the way packages are shipped. One size fits all will dramatically cut down on inventory. The question remains does all the scoring detract from the structure integrity of the package?
  Find out more need to know in: 5 Things Every Business Needs To Know About Packaging
• Build Your Own iPad Stand Using iPad Packaging @ http://bit.ly/dB7nLq
  There was a whole hot of packaging designs focused around Earth Day 2010. One of the packaging paths to the future is to repurpose packaging materials for other purposes.
  For more repurposed packaging ideas read: Repurposed Packaging – The Packaging Of The Future
• CIGARETTES will soon be sold in plain packaging 2 stop young Australians from smoking @ http://bit.ly/dnwjHj
  The theory is scary pictures or no information at all will stop people from smoking. Australia is not the first company to attempt this concept. Only time will tell. But the main point is what gets adapted in one country can overflow to others.
  On Point: Packaging: The Hidden Power Player In A Global Society
• Glass packaging has the lowest carbon footprint @ http://bit.ly/blnPmI
  Who else has the same statement. Its all in how you interpret the data. Each packaging material claims their is the best.

SPECIAL REPORT: 2010 Packaging Trends Impacting What Consumers Will Buy:

In this fiercely competitive environment where every element of product packaging counts it’s important to understand any external influences that might keep your consumer from buying.

Packaging trends evolve with consumer’s wants and needs and sometimes they can become a primary factor in whether or not your packaging will succeed. It’s hard to assess each individual importance but it’s critical to manage for your overall packaging success.

Please email for a PDF copy of the top ten packaging trends.

Tags: Cardboard box, Compostable, Consumers, Design, Earth Day, eco packaging, Fast Company, glass, green, greenwash, media, online community, package design, packaging design, packaging innovation, packaging trends, Rebranding, Repurposed, Small Business, social media, sustainability, sustainable packaging, universal packaging, UPS, Wal-Mart, wine

Missed my packaging presentation?

Here’s a short video extracted from the sustainable packaging webinar

Tags: Amazon, business, Compostable, Consumers, Earth Day, eco packaging, global warming, green, greenwash, Hanover's, media, milk bag, online community, package design, packaging design, packaging innovation, packaging trends, Rebranding, Small Business, social media, SunChips, sustainability, sustainable packaging

• Once a packaging trend gains traction it may influence your packaging whether you want it to or not. Watch the large retail drivers and how they can influence what happens to you. Usually what Wal-Mart wants Wal-Mart gets.
• Here’s a scary headline: Ontario’s environmental minister says plans to hold manufacturers of products more responsible for packaging they produce @ http://is.gd/bIoNk

SPECIAL REPORT: 2010 Packaging Trends Impacting What Consumers Will Buy:

Please email for a PDF copy of the top ten packaging trends.

• Now that EarthDay is over what’s the next big packaging day to promote your products and your packaging? Mother’s Day! This will get those creative juices flowing: How To Package Your Products For MOMS

• Expected the unexpected. What was considered industry standard may no longer be viable. Be prepared for sudden and rapid change.
  A few unexpected problems with their packaging from the brands: Packaging Snafus and Problems

Tags: business, Compostable, Consumers, Earth Day, eco packaging, global warming, green, greenwash, Mother's Day media, online community, package design, packaging design, packaging innovation, packaging trends, Rebranding, Small Business, social media, sustainability, sustainable packaging, Wal-Mart

• What looks good in theory many not work out practically.
  Ensure you consider packaging changes from all angles and all perspectives.
  Read Is Packaging Innovation The Chicken Or The Egg
• Earth Day count down.
  If you have packaging related to this celebration you only have a few days left to maximize exposure. Read my Earth Day post as a guest blogger on Amazon’s Green Scene Blog: How Green Is Your Earth Day Packaging?
• When great packaging story takes over the news think how you can piggyback on it.
  It’s a whole lot easier creating second hand buzz one a story has gotten traction.  EX: SunChips launched Compostable packaging followed quickly by Hanover’s.
  Frito-Lay just introduced what it is calling the 1st “100% compostable” chip bag @ http://is.gd/aM7NH
  Snyder’s Follows Frito-Lay’s Lead, Offers Sustainable Packaging
• Packaging innovation can be short lived.
  (Always a better mousetrap lurking) or someone waiting to trade on your packaging brand equity. Make the most of your innovation while its hot and newsworthy! On point read You Shopped Where?

Tags: Amazon, business, Compostable, Consumers, Earth Day, eco packaging, global warming, green, greenwash, Hanover's, media, milk bag, online community, package design, packaging design, packaging innovation, packaging trends, Rebranding, Small Business, social media, SunChips, sustainability, sustainable packaging

Music packaging transforms Into a Cardboard Record Player! @ http://su.pr/1K9PcF

Whether its commercially viable or not this type packaging innovation gets lots of free publicity

Frito-Lay just introduced what it is calling the 1st “100% compostable” chip bag @ http://is.gd/aM7NH

Think of all the snack food bags out there. If this works as promised could revolutionize snack food packaging.

Anti Anti pkg Ad Imagines World Where U Carry Meat On Your Arm @ http://bit.ly/b1BgID People are always ripping packaging. This video talks about a world without packaging. You can help solve the problem too.

Weigh in on People Against Packaging @ and express your thoughts how we can solve the packaging problem.

Grow your packaging and why sustainability is behind Steelcase’s big IT overhaul @ http://is.gd/aIwP0

Sustainability is this years buzz word. Is it real and achievable?

I’m presenting a webinar Designing Sustainable Packaging: Fact or Fiction? on 4/9

for Sustainable Life Media

(time and session details to follow soon)

Tags: Compostable, eco packaging, Elipso, FritoLay, green packaging, Huffington Post, overpackaging, packaging design, packaging innovation, Sustainable Life Media, sustainable packaging