Packaging News You Can Use

Information overload. We all suffer from it. The average person is bombarded with in excess of 3,000 marketing messages a day.

Here’s just a few of recent ‘current’ phrases that are tugging at our hearts and minds hoping to capture your interest and make a sale.

What influences you today may not be the same as tomorrow.  With so many competing messages attempting to persuade you, how can you ensure your’s is the message that resonates?

Join me 12/8 as I share the insiders secrets to how to make your packaging speak human @ http://www.instantpresenter.com/AccountManager/RegEv.aspx?PIID=EA50D786854C

Why me? I’m one of the top consumer product packaging experts and I’ll share 35+ years of packaging expertise about what works and what doesn’t.

Best of all its free!

Tags: Advertising, brand identity, branding, Consumers, containers, eco friendly, eco packaging, FDA, frustration-free, green and environmentally friendly packaging, green packaging, greenwash, intellectual property, legislation, mandates, marketing, marketing to women, merchandising, packaging, packaging design, packaging innovation, packaging launch, packaging makeover, packaging trends, patent infringement, QR codes, Rebranding, recycle, reduce, repurpose, retail, smart/intelligent packaging, social media, sustainability, sustainable packaging, technology and innovation, WrapRage

• Finding a niche and then packaging it @ http://is.gd/bLp5Y For every opportunity there is a product. I found this example fun, unique and creating a unique space. What can your product do?

• Doesn’t look like much but biodegradable wins Environmental Product of Year @ http://is.gd/bNwzn Its usually all the glitzy packaging that gets shown. This packaging is rather mundane but will it open new doors to sustainable packaging.

• It’s not new but I love the concept of Graze. They should consider a US branch on send it to me for review. There are a few critics of this as excess packaging (seriously) Picture # 2 @ http://is.gd/bSlHp

• Beauty is in the eye of the beholder, What impresses me may not impress others. Here’s the “packaging” key to know: Who Are You Packaging Your Product For Anyway?

Tags: Clean Air Tree, Consumers, Design, Earth Day, eco packaging, Environmental Product of Year, Graze, green, greenwash, media, NOTCOT, online community, package design, packaging design, packaging innovation, packaging trends, Rebranding, Repurposed, Small Business, social media, sustainability, sustainable packaging, universal packaging, Whole Foods

• The groundswell of consumer attitudes will influence the packaging industry. Consider the biggest issues in planning your packaging for the future. Are consumers angry about packaging? You bet more on point: Angry Consumer Packaging

• What happens to packaging in one country can flow to another. Once a concept gains traction it can get widespread acceptance in many countries. Look at what happened least week with Australia and mandating plain cigarette packaging. On Point: Packaging: The Hidden Power Player In A Global Society

• General issues relative to packaging may be regulated by various agencies. What impacts one group may crossover to your industry. Packaging trend: Big brother is watching you and what you do with your packaging. Are You Wanted By The Packaging Police

• Influences outside your control can impact your product packaging. Watch for movement related to causes or issues that might impact your business. Green causes are particularly hot right now but are they real? Read: Eco Packaging Transformation

• The most esoteric packaging can capture your target demographic. Remember it’s not just a package its your brand. This will explain more: Understanding The Critical Role Of The Brand In Product Packaging

Tags: angry consumer, branding, business, clamshell, Consumers, Earth Day, eco packaging, global warming, great garbage patch, green, greenwash, media, online community, package design, packaging design, packaging innovation, packaging police, packaging trends, Rebranding, retail, Small Business, social media, sustainability, sustainable packaging, wrap-rage

• 30 truly amazing wine label designs http://is.gd/bHuRo
  A product as basic as wine can be packed in so many different ways. Looking at archives of packaging by category is a good way to get creative ideas for your own products.
  For more insights read: Who Are You Packaging Your Product For Anyway?
• Universal Packaging System concept makes shipping stuff easier @ http://is.gd/bFjrg
  This innovation could radically change the way packages are shipped. One size fits all will dramatically cut down on inventory. The question remains does all the scoring detract from the structure integrity of the package?
  Find out more need to know in: 5 Things Every Business Needs To Know About Packaging
• Build Your Own iPad Stand Using iPad Packaging @ http://bit.ly/dB7nLq
  There was a whole hot of packaging designs focused around Earth Day 2010. One of the packaging paths to the future is to repurpose packaging materials for other purposes.
  For more repurposed packaging ideas read: Repurposed Packaging – The Packaging Of The Future
• CIGARETTES will soon be sold in plain packaging 2 stop young Australians from smoking @ http://bit.ly/dnwjHj
  The theory is scary pictures or no information at all will stop people from smoking. Australia is not the first company to attempt this concept. Only time will tell. But the main point is what gets adapted in one country can overflow to others.
  On Point: Packaging: The Hidden Power Player In A Global Society
• Glass packaging has the lowest carbon footprint @ http://bit.ly/blnPmI
  Who else has the same statement. Its all in how you interpret the data. Each packaging material claims their is the best.

SPECIAL REPORT: 2010 Packaging Trends Impacting What Consumers Will Buy:

In this fiercely competitive environment where every element of product packaging counts it’s important to understand any external influences that might keep your consumer from buying.

Packaging trends evolve with consumer’s wants and needs and sometimes they can become a primary factor in whether or not your packaging will succeed. It’s hard to assess each individual importance but it’s critical to manage for your overall packaging success.

Please email for a PDF copy of the top ten packaging trends.

Tags: Cardboard box, Compostable, Consumers, Design, Earth Day, eco packaging, Fast Company, glass, green, greenwash, media, online community, package design, packaging design, packaging innovation, packaging trends, Rebranding, Repurposed, Small Business, social media, sustainability, sustainable packaging, universal packaging, UPS, Wal-Mart, wine

Missed my packaging presentation?

Here’s a short video extracted from the sustainable packaging webinar

Tags: Amazon, business, Compostable, Consumers, Earth Day, eco packaging, global warming, green, greenwash, Hanover's, media, milk bag, online community, package design, packaging design, packaging innovation, packaging trends, Rebranding, Small Business, social media, SunChips, sustainability, sustainable packaging