Packaging News You Can Use

• Finding a niche and then packaging it @ http://is.gd/bLp5Y For every opportunity there is a product. I found this example fun, unique and creating a unique space. What can your product do?

• Doesn’t look like much but biodegradable wins Environmental Product of Year @ http://is.gd/bNwzn Its usually all the glitzy packaging that gets shown. This packaging is rather mundane but will it open new doors to sustainable packaging.

• It’s not new but I love the concept of Graze. They should consider a US branch on send it to me for review. There are a few critics of this as excess packaging (seriously) Picture # 2 @ http://is.gd/bSlHp

• Beauty is in the eye of the beholder, What impresses me may not impress others. Here’s the “packaging” key to know: Who Are You Packaging Your Product For Anyway?

Tags: Clean Air Tree, Consumers, Design, Earth Day, eco packaging, Environmental Product of Year, Graze, green, greenwash, media, NOTCOT, online community, package design, packaging design, packaging innovation, packaging trends, Rebranding, Repurposed, Small Business, social media, sustainability, sustainable packaging, universal packaging, Whole Foods

• 30 truly amazing wine label designs http://is.gd/bHuRo
  A product as basic as wine can be packed in so many different ways. Looking at archives of packaging by category is a good way to get creative ideas for your own products.
  For more insights read: Who Are You Packaging Your Product For Anyway?
• Universal Packaging System concept makes shipping stuff easier @ http://is.gd/bFjrg
  This innovation could radically change the way packages are shipped. One size fits all will dramatically cut down on inventory. The question remains does all the scoring detract from the structure integrity of the package?
  Find out more need to know in: 5 Things Every Business Needs To Know About Packaging
• Build Your Own iPad Stand Using iPad Packaging @ http://bit.ly/dB7nLq
  There was a whole hot of packaging designs focused around Earth Day 2010. One of the packaging paths to the future is to repurpose packaging materials for other purposes.
  For more repurposed packaging ideas read: Repurposed Packaging – The Packaging Of The Future
• CIGARETTES will soon be sold in plain packaging 2 stop young Australians from smoking @ http://bit.ly/dnwjHj
  The theory is scary pictures or no information at all will stop people from smoking. Australia is not the first company to attempt this concept. Only time will tell. But the main point is what gets adapted in one country can overflow to others.
  On Point: Packaging: The Hidden Power Player In A Global Society
• Glass packaging has the lowest carbon footprint @ http://bit.ly/blnPmI
  Who else has the same statement. Its all in how you interpret the data. Each packaging material claims their is the best.

SPECIAL REPORT: 2010 Packaging Trends Impacting What Consumers Will Buy:

In this fiercely competitive environment where every element of product packaging counts it’s important to understand any external influences that might keep your consumer from buying.

Packaging trends evolve with consumer’s wants and needs and sometimes they can become a primary factor in whether or not your packaging will succeed. It’s hard to assess each individual importance but it’s critical to manage for your overall packaging success.

Please email for a PDF copy of the top ten packaging trends.

Tags: Cardboard box, Compostable, Consumers, Design, Earth Day, eco packaging, Fast Company, glass, green, greenwash, media, online community, package design, packaging design, packaging innovation, packaging trends, Rebranding, Repurposed, Small Business, social media, sustainability, sustainable packaging, universal packaging, UPS, Wal-Mart, wine