Mar 04 2010
Packaging Tips Of The Week:
- Just because its innovative doesn’t mean people want it. Lots of packaging innovations lack broad consumer appeal.
- Consumers speak sustainability, vote with their pocketbook. Ensure your packaging resonates with your core audience
- Just when you think your packaging is perfect give it another set of eyeballs (preferably fresh).
- Some brands think they will differentiate through sustainable packaging. Find out if your consumers really care first.
Posts
