Packaging News You Can Use

Tag Archive 'environment'

Mar 29 2010

What’s hot in packaging this week and how it will impact your business.

Why These Complex Times Demand Simpler Packaging @ http://bit.ly/d83qO7
Information overload. How many messages can we assimilate? Packaging is a primary way to get the word out why people should buy your product, but if they are confused you might loose them to someone that tells a better story.
More on point: Does Simple Packaging Sell? @ http://is.gd/8Ep7g
When social media goes anti-social Nestle has a Facebook mess @ http://is.gd/aUdbd
The in vogue strategy is now to use a variety of social media methods to engage the consumer. Sometimes it works sometimes it doesn’t. One thing is for sure if you screw up the world will know it.
More On Point: What Has Twitter Got To Do With Packaging?
Packaging goes mainstream visibility when Seth Godin blogs about it @ http://is.gd/aX4SV
It’s so rare to get good publicity for packaging. The leading pundits always want to rip it. Finally someone out side the “packaging” community that gets it!
More on Point: People Against Packaging
Cosmetics packaging as important as the product quality @ http://tinyurl.com/yf89zcs
Sometimes the outside of the package is as important as what’s inside especially in cosmetics where premium products need premium packaging. Remember the perception thing a $90 product in a $.50 box won’t cut it with consumers.
More on point @ Is What’s On The Outside Of Your Packaging What is Inside?
PangeaOrganics Eco-friendly packaging http://nyti.ms/cosmeticsjar + plantable packaging: http://nyti.ms/plantablebox
Pangea gets it and knows how to maximize their branding with the eco-friendly packaging. They have stayed true to their brand and expanding their offerings.
More on point : Packaging “Greenwash” – Saving the Environment

Rating 3.00 out of 5

Tags: cosmetics packaging, eco friendly, environment, greenwash, Nestle, packaging, Peter Clarke, plantable packaging, Product Ventures, Seth Godin, simple packaging, social media, society, sustainability, Twitter

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Jan 07 2010

2010 Packaging Trends Impacting What Consumers Will Buy

Filed under Feature Article

In this fiercely competitive environment where every element of product packaging counts it’s important to understand any external influences that might keep your consumer from buying.

Packaging trends evolve with consumer’s wants and needs and sometimes they can become a primary factor in whether or not your packaging will succeed. It’s hard to assess each individual importance but it’s critical to manage for your overall packaging success.

Here is the 1st of 10 packaging trends (in no particular order) that you cannot overlook for 2010.

1. Big Brother Is Watching You (shades of George Orwell)

Everyone will be watching what you do with your product packaging. Increasing scrutiny will come from regulatory agencies such as the FDA and FTC, International agencies and watchdog groups such as the Copenhagen accord and even consumers. They want to tell you to what you can or cannot say on your packaging, what materials it should be made of, how much you can use and how you should dispose of it.

Everyone has an opinion whether it’s valid or not on what the package should represent. Look for more mandated regulations from everyone and standards set throughout the globe. Look for fines and stern warning letters if your packaging doesn’t comply. Everyone wants a piece of this action.

Recent Packaging Examples

One campaign against so called “Smart Choices” lead to all the packaging being changes after consumer objected to what they considered good food choices.