Could you be this supplier and have the rug pulled out form under you because of where you get your raw materials. Environmental issues are increasingly influencing purchasing decisions. One campaign against your packaging could be all it takes to put you out or business.

Full article @ http://bit.ly/76XxSg

Packaging That Is Full Of Air:

Wonder why some packaged products have so much empty space?  Consumer Reports want you to know that they are on the case. It’s been a long unanswered question why there is so much empty space in some packaging. Consumers don’t understand how things are manufactured .and they don’t really care when they see a half empty package.

A few reasons why are we are “packaging air”: Packaging efficiency/utilization, head space, contents settle during shipping, seal integrity, contents by weight. How can you tell a better packaging story that will make a customer understand?

We Have All Experienced This Package via Consumer Reports

Full article @ http://is.gd/5a5GC

More Than 1 In 5 Small Firms Are Delaying Embracing Eco-friendly Measures Because Of Recession.

Some times it costs more to be environmentally friendly. Consumers want it yet few are willing to pay the increased price. When you are fighting for shelf space every touch point counts and pricing is just one of them. While consumers are looking for “value” options, it may not be the time for testing the eco waters.

Full article @ http://is.gd/57Sw0

Hormel Foods Continues Reductions In Product Packaging

There are a lot of eco initiatives companies can undertake to make their products more environmentally friendly. Size reduction, lightweighting of materials, reconfiguring to be more space efficient, and eliminating excess packaging all will capture the hearts and minds of consumers that see excess and over packaged products as the bane of their existence.

Sans Paperboard Sleeve via sustainableisgood.com

Full article @ http://bit.ly/8PqcI1 Good initiatives!

How Well Do You Know Your Customer?

So how do you combat the latest vagaries of the fickle consumer? You follow me either though my blog here, or on Twitter @packagingdiva or you hire me to help you keep abreast of the latest packaging trends technologies and innovations and how it will impact your business.